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Designer & Entrepreneur

Ben Yi

Los Angeles, CA
Available Now
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  • About
  • About

    Ben is an American born Korean, who grew up in Los Angeles, California. He graduated from Art Center College of Design with a Bachelor of Science in Product Design with a certificate of completion from the INSEAD MBA exchange in France.

    On his own, he is a product consultant who has had the opportunity to dive into various work. He started his own bag company, Vinted Goods. He assisted Commodity, a start-up fragrance company, as a prototyper and packaging design consultant. He collaborated with a consumer goods company, Akufuncture, as a prototyper and product design consultant. He also built concepts and sketched ideas alongside for companies such as Sterling Brands.

    Visit benjaminyi.com, a display of past projects and current works in progress.

    Contact:

    +1 818 297 4673

    [email protected]

    Los Angeles, CA, United States

    Specialties: Product Innovation, Strategy, Branding, Soft Goods, Sewing, Pattern Making, Packaging Design, Sketching, Graphic Design

  • Education
    • BSID Industrial Design
      Art Center College of Design
      2007 - 2012
    • Buisness Management
      INSEAD
      2011 - 2011
      A study abroad program to develop and create new business plans with MBA students.
  • Experience
    • Manager
      35M Pro
      Los Angeles, CA
      Sep 2019 - Present (6 years 9 months)
    • Senior Product Service Designer
      Continuum
      Shanghai, China
      Mar 2015 - Mar 2019 (4 years)
    • Product Innovation Consultant
      Sterling Brands
      Mar 2013 - May 2015 (2 years 2 months)
      Works (off-site) directly with Bart Haney, Senior Vice President of Innovation, to develop and create new concepts proposals for clients. Additional duties involved visualizing and rendering concepts.
    • Co-Founder
      Vinted Bags & Goods
      May 2012 - May 2013 (1 year)
      Overseeing branding, art direction, prototyping, and material research for men's utility bags and goods.
    • Packaging Consultant
      Commodity
      Sep 2012 - Nov 2012 (2 months)
      Works directly with Co-Founders, Owen Gee and Jason Yeh. Project included providing concepts of packaging for their fragrance lines. Additional duties involved ideation sketches and prototypes for manufacturers.
    • Design Storm Participant
      Nestlé Purina North America
      Sep 2011 - Sep 2011
      One of selected group of students to participate in an intensive 3-day workshop to deliver future state scenarios and directions for client.
    • Special Projects Innovation Team
      KILLSPENCER
      Jun 2011 - Aug 2011 (2 months)
      Driving the company to look into new ways of lowering costs and raising values by experimenting with new materials and manufacturing methods to develop future product lines to expand the company product portfolio.

      Working with clients to design bags for their particular needs and wants while maintaining the KILLSPENCER identity.
    • Footwear Internship
      I-D Workshop
      May 2010 - Aug 2010 (3 months)
      Designed, developed, and studied performance interaction of footwear. Provided digital renderings and consolidated clients’ presentations for various footwear categories.

      http://i-d-workshop.com/
    • Teacher's Assistant
      Art Center College of Design
      Jan 2010 - Apr 2010 (3 months)
      aided students with their projects including concept development, research techniques, aesthetic development, information clarity, and sketching
    • ACCD Design Storm Participant
      Avery Dennison
      Mar 2010 - Mar 2010
      3-Day multidisciplinary design workshop collaborating with Avery to propose new "on-the-go" food packaging opportunities.
    • Sponsored Project
      Bernhardt Design
      Aug 2009 - Dec 2009 (4 months)
      Bernhardt Design sponsored a project regarding the re-imagination of moveable office furniture. Without going into too much detail my duties included furniture design, high conceptual ideation, and ergonomic prototyping.
  • Awards

    The Dieline - Top Paw Portable Dog Food Packaging

    Packaging of the World - Top Paw Portable Dog Food Packaging

    Dog Milk Publication - Top Paw Portable Dog Food Packaging

  • Industries
    • Food & Beverage
    • Soft Goods
    • Retail
    • Education
  • Skills
    • Branding & Corporate Identity
    • Soft Goods
    • Creative Direction
    • Experience Design
    • Ideation
    • Illustrator
    • Product Design
    • Research
    • Service Design
    • Sketching
  • Elsewhere on the Web
    • n
    • k
  • On Coroflot
    @benyi36, member since 2010
      • Followers 1
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