Bradford Riedell

Overseeing and creating brand marketing assets within network as well as companies spanning from Red Bull, Nickelodeon, Logitech, Samsung, Epic Games, Riot, Microsoft, Supercell, etc.

Worldwide collaborative of photographers and lifestyle. # teamcozy (instagram) for more information.

* Manages brand conception, product categories/ product design/ UI experience and presentation marketing approach/ overall customer appeal and brand strategy.
* Increased sales of company by 1000 percent from conception over 5 years through innovative branding.
* Directs sales function: closing mass merchandising accounts, hiring sales reps, opening new wholesale accounts, attending national industry shows.
* Directs the company’s seasonal trends and SKU count : new product introductions and modifications, fabric, trims, and component updates.
* Manages multiple product lines: heritage classic line (Wheelmen & Co.) + luxury collection (W&Co.) + home goods + license/ private accounts.
* Oversee production and sourcing all materials for product fabrication: fabric, leather, trims, and components from domestic and international vendors.
* Designs + developes products specifically for private label mass merchandisers and collaboration projects.
* Partnered with major fabric manufacturer to develop a revolutionary waterproof heather knit fabrication.
* Directs company website experience and creative look, as well as photo inspiration/ print material for social media outlets.
* Manages/ mentors a team of designers and production associates.

* Advised and redirected overall fashion themes for company.
* Worked with senior design team and merchandising for men’s cut & sew and accessories / hardgoods direction.
* Managed design assistants and freelance graphic artists involved in production and marketing projects.
* Proposed/advised management team on cost savings proposals for product fabrication and vendor sourcing.

* Directed company’s efforts to re-brand and merchandise its fashion styles to a younger demographic customer base for specific Chinese consumer.
* Reorganized product lines into solid coherent on trend collections.
* Eliminated fashion styles that were unprofitable and did not fit new brand identity.
* Directed and educated company’s design staff (12 designers) in the use of new fabrics, appropriate color-ways, components, trims, and product fabrication.
* Directed all art direction for re-branded fashion styles including photo shoots, marketing, and print advertising.
* Managed company’s re-branded marketing and merchandising initiatives for 20 new store openings.

* Managed overall direction of new men’s cut & sew program (Denim, Knit, Bottoms, Wovens, and Outerwear) targeted to customer base.
* Created concept, theme, color pallet, and fabric designs for new men’s trend direction.
* Directed merchandising efforts for new men’s cut & sew program plus set sales goals through coordination with sales function.
* Managed and mentored design assistants.
* Traveled internationally for product development and design inspiration.
* Conducted all fittings and changes from Proto to SMS through Production for men’s cut & sew program.

* Researched and worked with team to develop seasonal themes.
* Designed and managed technical outerwear Spring/ Fall 08 collections.
* Managed and designed knit collections + coordinated SMU specific designs for large retailers.
* Designed limited collaboration apparel with X-Games and moto star James "Bubba" Stewart featured in Transworld Business.

* Directed men's seasonal fashion direction
* Created knits/ wovens/ sweaters + bottoms for full seasonal collections.
* Managed and directed freelance graphic artists.
* Worked closely with production team from SMU and worked directly with international production.

* Designed graphics, trims, packaging.
* Created media advertisments for many print and video publications.
* Developed branding for cut & sew, accessories and seasonal apparel.
* Designed graphics for tees and hardgoods