Catherine McAran

Focused on bringing all collateral from Quark to Adobe, and rebranding hundreds of pieces of collateral

February - Created online presence and look and feel for Bruce Shuttleworth's campaign for Virginia Candidate for Congress

InDesign, Photoshop, UI DEVELOPER DESIGNER LEAD: (Freelance/Contract) IST RESEARCH www.istresearch.com

Experience) CONTINUED Was a pivotal member of the RFP process, including attending sales meetings onsite and preparing prototypes for clients across all firmware & software platforms (IE6 included) Worked with BA's and PM's creating Storyboards, conducting research, and developing User Stories Wireframes were done in Balsamiq, InDesign, Illustrator, and OmniGraffle, interactive prototypes / mockups in Photoshop and InDesign or Axure Became an expert at delegation, Information Architecture, Personas, User Stories, Creative Briefs, RFP's, and making Prototypes collaboratively across shores and countries.

portfolio of functional and design improvements. Responsive web design/development, designing graphical user interfaces for the next QlikView and SharePoint-based release of AIG's enterprise portal, (RWD) tablet / mobile / desktop (iOS 9, including mobile/tablet Windows 10, Android, any firmware) Managed 40+ QlikView developers to make effective dashboard and drilldown UI templates for Peter Hancock and C-level employees. Adaptive Web Design (AWD) Quality assurance and review of existing portal design and interface, including personae reviews, user tasks, interactive flows, Hand Code w/ Sublime Text Editor template/page layout inventory, reactive design specifications and wireframes (from high resolution screens to mobile screens) Creative Briefs, Storyboards, User Conduct usability labs and work with clients to understand the portal audience, and ran UX research testing Stories / User Scenarios / User Research Used Photoshop, Illustrator and UI tools, such as Balsamiq, Axure, plus JavaScript, jQuery, HTML5 ad CSS3 Semantic UI, JavaScript, jQuery, Less, Sass, front-end code / development

DC9, International Code Design, Edelman, Penn Good and Associates, Burson-Marsteller, League Apps, and lengthier Contract work with: DIGITAL MAGAZINE PHOTO EDITOR BOBBY JONES NYC Nov 2014-Ongoing http://shop.bobbyjones.com/1930.aspx UI WEB DEVELOPER NATIONAL GEOGRAPHIC DC June 2013 http://cathmandu.com/natgeo-flip/index.html UX Designer and UI web designer and developer (Adobe Photoshop, HTML 5, CSS, JavaScript, jQuery, and some AJAX) UX DESIGNER NASA Designed the HTML template for weekly internal NASA newsletters

(Contract): Refreshed current branding image and created sales tools Worked with front end web, created simple animated GIF banners Used Illustrator and Photoshop primarily, plus PPT and HTML5 and CSS3

UI design and maintenance of college & university clients' student ID/campus card program websites. Wireframes and comps of all weekly HTML emails, and using HTML and CSS to design templates and distributed, since before wireframe was a term. Lead Blackboard CampusImpact™, a design and marketing platform for Blackboard's higher education clients. Created campus card brand image, designed collateral, and wrote copy for all targeted marketing pieces (brochures, flyers, posters, signage, ads, email campaigns and direct mail) for 80+ clients/year. Total product project and creative management, and profit/loss accountability including all steps: design, implementation, delivery, metric tracking, contracts and billing. Designed all Blackboard internal communications for monthly corporate fund raising events, and promoted to the company using email, print, and web (a ubiquitous branding platform). Preparing targeted graphics and tables, working directly with the in-house Blackboard RFP team, for detailed RFPs to all prospective universities as well as current clients Lead quarterly WebEx presentations on how to optimally market your card program, including PowerPoint design, content, case studies, and live presentation to higher education clients Managed entire CampusImpact internal sales and accounting aspects, of cross-functional teams of indirect reports simultaneously, and trained all new hires on product Averaged 120K gross / 80K net profit in revenue-generating marketing initiatives annually

http://tinyurl.com/omnicomux, designing a streamlined landing page / dashboard and full site, incorporating SharePoint Creative Direction Stakeholder Asks and QlikView into the web portal, along with implementing data visualization Managing 8-40 designers/developers UX ARTIST COGNICAL NEW YORK, NY

http://tinyurl.com/incogneato Transmit, JIRA Ideated a refreshed, unique branding model with the goal of transcending look of vendors like PayPal, meets an organically created Agile Methodology, Scrums Bootstrap-inspired feel and created a light box style user-flow for e-commerce environment, with wireframes and mockups using Adobe Big Data Visualization Photoshop, Illustrator, and InDesign, Sublime and Bootstrap to translate front end to back end developer. Iconography, Typography Had to keep Users' Experience as well as all technical considerations, across all platforms, equally optimized Infographics, Whitespace

http://tinyurl.com/photon-nyc Interaction Design / Development Oversaw and collaboratively mentored 30 UX designers, 2-3 at a time per project Web Analytics, Marketing / Metrics Designed hand in hand collaboratively (16 onshore, 5 from offshore, requiring translation to English for client) Dashboard Design Data Visualization was a key skill utilized with all projects for clients such JP Morgan, Lincoln Financial, Guardian Life, Western Union, High-fidelity Mockups, Pixel Perfect

http://tinyurl.com/aig-uxui Actively engaged business requirement analysts, system analysts, graphic designers, developers, QA teams and clients to help deliver a Designing across all platforms:

Hands on Lean UX Director of site and client portals for on and off-shore HTML Email Development & Design Leaner UX, streamlining IA for partner portals, conducting user research, and developing original iconography on the Engineering team, E-Marketing: SilverPop, ExactTarget working with front and backend coders daily to execute design, prototyping, and delivery of multiple sites/portals Working with Shareholders directly Managing the workflow with offshore team, coordinating with on-shore development Keynote / PPT / Live Demos (Axure) Interactive Branding Style guides UX/UI DESIGNER OMNICOM NEW YORK, NY

and Walgreen's. Interactive Prototypes Used Agile Methodology to coordinate with on and offshore teams daily to see that deadlines are met to the scope of needs and hit Sitemaps (IA) User-flows sprint deadlines, and documented as Artifacts daily for client and internal review. User Personas, Call to action All agency projects were designed to specifications across all platforms (Responsive Web, Tablet, and Windows, iOS, Android mobile) Material Design Interactive Prototyping Large Enterprise to Startups