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Owner/Operator
WAZU - Design Consultancy
Jun 2002 - Present (18 years 8 months)
- Design Boutique * Freelance design and consultancy to more than 2 dozen clients * Copy writing & brand storytelling * Brand experience (environmental design), print, brand dev., and Wordpress work * Pure Opulence Salon development of brand, and campaign * Parade of Homes * Stearns Inc. * Northern State Univ. * Paltrin * Bethel Lutheran Additional relevant work history avail. upon request.
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Creative Director
Soulo Communications
Minneapolis, MN
Nov 2017 - Oct 2020 (2 years 11 months)
* Multimedia campaign design & leadership * Brand storytelling and content development * New client pitch, & on-boarding * Concept design for PRINT, DIGITAL/WEB, UI/UX * Process Development * Proposal development & client account management * Air Mechanical Redesign & Campaign * Wings Financial Environmental Branding *
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Design Director
Baker Design - BKRDSN
Minneapolis, MN
Jul 2005 - Nov 2017 (12 years 4 months)
RFP Lead on Duracell, Silk Milk Alternatives, Prego * OREO/Nabisco brand steward lead, overseeing the global brand redesign * Project Lead: * Red Baron * All Laundry Detergent * Flower's Foods: Freshley's & Tastykakes * Innovation design, copy writing, scratch photography, trend audits.
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Consultant-Brand Experience
JUUT Salonspa (Aveda)
MN
Mar 2013 - Nov 2014 (1 year 8 months)
* Conceptual design, development and oversight for 8 salons * Project also included: Fixture design, proprietary photography and sourcing bids for install
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Art Director/Sr. Studio Design Lead
Best Buy, Inc.
Aug 2000 - Aug 2005 (5 years)
Best Buy Advertising * Integrated Print team for special projects, Grand Openings, Corporate HR & Awards Prog, & home theater. * Key designer for Geek Squad, Gift Cards & Networked Home Solutions division. * Brand Evolution development team member, Started 2004, through end of assignment in 2005.