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Senior Art Director at FutureBrand Paris

Carla Traini

Paris, France
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  • About

    Communication designer with a special interest in branding and its application to corporate and packaging design. Besides the interest for the definition of a competitive brand, I decline it throughout the visual elements a brand may need.

    Special interest in packaging design and the role a material may have in reflecting a brand DNA.

    Good researcher, interested in emerging trends.

    Excellent knowledge of production process and materials, well-founded on a strong personal interest in papers and printing production.

  • Education
    • Master degree Communication Design
      Politecnico di Milano
      2005 - 2007
    • Communication and Graphic Design
      École Nazionale Supérieure des Arts Decoratifs
      2005 - 2005
    • Degree Communication design
      Politecnico di Milano
      2001 - 2004
  • Experience
    • Senior Art Director
      FutureBrand
      Feb 2013 - Present (13 years 4 months)
    • Design Director
      Fontegrafica Paris
      Nov 2011 - Sep 2012 (10 months)
      Fontegrafica France it’s a new branch of Fontegrafica Milan, existing since the beginning of 2011
      to add amazing creativity and graphic design to the astonishing capabilities of Fontegrafica in terms of printing techniques.
      I am Design Director managing the resident team of 4 creative talents in terms of art direction.
      At the same time I follow every project also from a managing point of view and select new freelance who could eventually integrate the team. We work only for fashion and luxury brands.

      Top clients: Louis Vuitton, Chanel, Boucheron, Interparfums.
    • Art Director
      CB'a Design Solution
      Feb 2011 - Oct 2011 (8 months)
      Art Director for the creation of luxury and cosmetics projects moving from packaging, to edition and corporate.
      CB’a Paris is the headquarter of the group, working actively in packaging, corporate, space design and branding. The Pole Luxe I integrated is one of the most creative and flexible of the agency, in switching from one field of graphic design, to the others.

      Top Clients: Ferrari, Louis Vuitton, JTI tobacco, Valrhona, Yves Rocher, Bacardi-Martini.
    • Design Director
      Carmi e Ubertis Milano
      Mar 2006 - Dec 2010 (4 years 9 months)
      Design Director driving a team fo 4 persons for projects of Packaging and Corporate Identity working for B2B and B2C. Direct involvement from the very definition of brand strategy, through the creative development process,
      to the implementation and printing stages: artworks production, selection of materials and treatments and suppliers management.

      Main Clients:
      Alemagna , Gruppo 24 Ore, TDR Tobacco (Croatia), UIB (Jeddah – Emirates), Ferrero Kinder, SCJ Johnson Wax, Dainese, Triennale di Milano, Wall Street Institute.
  • Affiliations

    Ministero della grafica

  • Skills
    • Design Management
    • Graphic Design
    • Packaging Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @carlatraini, member since 2008
    • Following 1
    • Followers 6
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