Corin Cianfrocco

Responsible for all marketing collateral, visual brand style of social media,
video and print media. Planning and organizing all internal and external
events. Also creating, maintain and design a visually appealing workspace
for the TruePath staff. Core Responsibilities
-Establish, create, design and maintain social media profiles/channels.
-Develop interactive video from start to finish; generate social media buzz
content; produce tech talk videos for TruePaths youtube channel.
-Provide marketing support to sales and management team.
-Work with customers to create, design and publish testimonials/reference
brochures.
-Collaborate annually with internal departments to determine which
marketing strategies are the best fit for each customer.
-Plan all customer events and promote a positive internal work culture by planning team-building events.
-Coordinate all travel and marketing materials needed for annual technology
shows and conferences.
-Optimize marketing budget to maximize opportunities within the market
and track industry trends.
-Team development, organize and rebuild the TruePath website.
-Stage and photograph events, merchandise and products
-Coordinate with printers and other vender’s to achieve accurate print
quality and pricing.

I am the part-time owner of a creative family and pet portrait
photography and graphic design business.
Core Responsibilities
• Ownership and day to day business management responsibilities.
• Creation of all marketing and promotional elements of my business.
• Keeping up to date with the website and social media posts
as well as learning new ways to boost bookings.
• Conceptualize and create photography and design solutions for clients.

Responsible for the visual style and images in Hillsides marketing
publications. Creating the organizations brand guidelines and over
seeing that all departments within Hillside use the correct guidelines
for any design/photography that they create when outsourcing.
Sets and meets art department work standards by following production,
productivity, quality, and customer-service standards; resolving
operational problems; identifying work process improvements.
Core Responsibilities
• Determine the best way to represent all concept visuals.
• Create high end designs for all marketing materials.
• Shoot high end photography for all marketing materials.
• Develop the overall look or style of a publication or ad campaigns.
• Approve/art direct for designer concepts and final designs
from freelance designers.
• Manage individual departments marketing collateral and print production.
• Speak with clients to develop an artistic approach and style.
• Coordinate with printers to achieve accurate print quality and pricing.
• Art direct hillside’s campus video and photo shoots.

Work with cross-functional team to meet company goals and execute
marketing strategy and tactics for SentrySafe, a global manufacturer
of fire resistant security safes.
Core Responsibilities
• Oversee and execute all aspects of product and promotional
photography for packaging, sales collateral, catalogs, merchandise,
websites, social media promotions, and all corporate events.
• Photographic responsibilities includes conceptualization of ideas, all
studio production, and advanced post production work in photoshop.
• Conceptualize and create graphic design solutions that meet brand
objectives for packaging, merchandise, sales support, catalogs and
web promotions.
• Work closely with a team of web designers and a videographer
to create captivating videos for the company website.
Graphic Design, Product Design, Packaging Design & Product Design
Pavilion Gift Company. Bergen, NY | 2007-2011
I worked with a team of talented individuals to develop, support, and
market new products and product lines of high end gifts.
Core Responsibilities
• Developed new ideas, artwork, packaging, and photography to
support both new and current product lines.
• Engaged in new product development with overseas vendors
and manufacturers.
• Managed photography team and provided art direction for catalog projects.
• Created engaging photography and graphic solutions

I worked with a team of talented individuals to develop, support, and
market new products and product lines of high end gifts.
Core Responsibilities
• Developed new ideas, artwork, packaging, and photography to
support both new and current product lines.
• Engaged in new product development with overseas vendors
and manufacturers.
• Managed photography team and provided art direction for catalog projects.
• Created engaging photography and graphic solutions for packaging,
catalogs, sales support and merchandising.