Corin Cianfrocco

Hired as a Contract/Freelancer to work with a team of Designers on rebranding
all Theralogixs web and print materials.
Core Responsibilities
• Creating and rebranding Ebooks, amazon plus pages, and package renderings
& mockups, photo editing & manipulation, social posts, web banners,
and print inserts.

I am the part-time owner of a creative family and pet portrait
photography and graphic design business.
Core Responsibilities
• Ownership and day to day business management responsibilities.
• Creation of all marketing and promotional elements of my business.
• Keeping up to date with the website and social media posts
as well as learning new ways to boost bookings.
• Conceptualize and create photography and design solutions for clients.

Hired as a Contract Senior Graphic Designer to temporally work cross-functionally
with Marketing Team for six months on the company’s rebranding and
customer experience e-commerce store.
Core Responsibilities
• Elevate CommerceHubs branding by crafting new compelling and inspiring
designs that deliver measurable results.
• Own projects through the entire design process with minor oversight –
from initial concept through to timely delivery of all visual materials for a project
• Develop, research, design, and wireframe a new customer experience e-commerce store using Figma.
• Create high-quality visuals for marketing materials which include email,
presentation assets, brand campaigns, sales

Hired as a Contract-Freelancer Designer to temporally work cross-functionally with
the Marketing Team while the Designer Director is on leave for four months.
Collaborated with and worked closely with the Senior Director of Brand & Content
on all digital design, content to ensure all projects meet EasyKnocks brand guidelines.
Core Responsibilities
•
Designed marketing collateral across digital and print mediums/multitude of
channels such as digital ads, marketing landing pages, web assets/banners,
email campaigns, wireframing, direct mail, slide decks, and infographics.
•Collaborated with EasyKnock UX designers on a specific project art directing
new illustrations for the web portal project.
• Designed social media campaign for Instagram highlights.
• Project management of freelance Illustrators and Vendors.
• Assisted in art directing with a “how it works” animation video.
• Design T-shirts for the internal team

FirstLight Fiber Inc., Albany, NY: Remote Position | 2019-2021
TruePath Technologies acquired by FirstLight Fiber in 2020
Responsible for translating campaign creative into digital assets that are engaging,
creative, and commercially attractive. Produced all marketing collateral, including
redesigning the website and creating visual brand guidelines.
Core Responsibilities
• Communicate effectively in a cross-functional team: including writers,
product designers, project managers.
• Create and develop digital posts for social media profiles/channels.
• Develop assets, icons, and graphics on social media and print.
• Plan, edit, and design digital animations videos for social media.
• Design and customize white papers, case studies, and sell sheets
to be used on the website.
• Create on-brand slide decks for management.
• Arrange rewards/gifts and create packaging for FirstLight sales team
encouragement incentives.
• Develop, produce, video, and edit tech talk videos for TruePaths
youtube channel.
• Plan, redesign, and create new content, including logos and
graphics for the TruePath website.
• Work with customers to create, design, and publish testimonials
and reference brochures.
• Design swag for the internal team and customers.
• Coordinate with suppliers/printers to achieve quality printing with a budget.

Responsible for the visual style and images in Hillsides marketing
publications. Creating the organizations brand guidelines and over
seeing that all departments within Hillside use the correct guidelines
for any design/photography that they create when outsourcing.
Sets and meets art department work standards by following production,
productivity, quality, and customer-service standards; resolving
operational problems; identifying work process improvements.
Core Responsibilities
• Determine the best way to represent all concept visuals.
• Create high end designs for all marketing materials.
• Shoot high end photography for all marketing materials.
• Develop the overall look or style of a publication or ad campaigns.
• Approve/art direct for designer concepts and final designs
from freelance designers.
• Manage individual departments marketing collateral and print production.
• Speak with clients to develop an artistic approach and style.
• Coordinate with printers to achieve accurate print quality and pricing.
• Art direct hillside’s campus video and photo shoots.

Work with cross-functional team to meet company goals and execute
marketing strategy and tactics for SentrySafe, a global manufacturer
of fire resistant security safes.
Core Responsibilities
• Oversee and execute all aspects of product and promotional
photography for packaging, sales collateral, catalogs, merchandise,
websites, social media promotions, and all corporate events.
• Photographic responsibilities includes conceptualization of ideas, all
studio production, and advanced post production work in photoshop.
• Conceptualize and create graphic design solutions that meet brand
objectives for packaging, merchandise, sales support, catalogs and
web promotions.
• Work closely with a team of web designers and a videographer
to create captivating videos for the company website.
Graphic Design, Product Design, Packaging Design & Product Design
Pavilion Gift Company. Bergen, NY | 2007-2011
I worked with a team of talented individuals to develop, support, and
market new products and product lines of high end gifts.
Core Responsibilities
• Developed new ideas, artwork, packaging, and photography to
support both new and current product lines.
• Engaged in new product development with overseas vendors
and manufacturers.
• Managed photography team and provided art direction for catalog projects.
• Created engaging photography and graphic solutions

I worked with a team of talented individuals to develop, support, and
market new products and product lines of high end gifts.
Core Responsibilities
• Developed new ideas, artwork, packaging, and photography to
support both new and current product lines.
• Engaged in new product development with overseas vendors
and manufacturers.
• Managed photography team and provided art direction for catalog projects.
• Created engaging photography and graphic solutions for packaging,
catalogs, sales support and merchandising.