Chao-Lan Teng

• Collaborate ideas of creative team and provide art direction for Photography/ Print Production
• Produce wide variety of Marketing advertising materials from Catalog Production, Indoor/ Outdoor Advertising, Magazine/ Newspaper advertising to Branding & Package Design
• Independently adhere to project calendar, manage time and prioritize daily workload
• Work with minimal guidance to deliver traditional/ digital design assets and graphic treatments
• Design monthly catalog cover and all new product layout by visualize editorial ideas and translate and improve upon initial concepts
• Responsible for all in-house product Branding/ Packaging Design from conceptualized to completion
• Create quick turnaround retail store custom visual solutions and consumer-focused campaigns

• Design and perform a wide variety of the highest quality materials for marketing, advertising, sales support and trade show with minimal guidance to deliver traditional and digital design assets
• Redesign annual catalog from template to Content style guide
• Strong ability to work with color and typography and successfully translated subject matter into concrete design
• Responsibly to mentor Jr. Graphic Designer for design concept and art direction
• Developed award winning product branding from logo to marketing campaign from conceptual to completion. Work closely with vendor dramatically decreasing package cost
• Maintain and enforce the company brand standards

• Create and produce a variety of materials for B2B marketing, advertising, sales support and corporate materials such as brochures, postcards, HTML e-mail and website, trade-show booth and corporate presentations
• Create innovated Corporate Identity and out of the box concepts for several new affiliates, from brand style guide to marketing campaign, website wireframe to trade show booth which effectively reach the target audience
• Strong conceptual ability allows me to effectively solve visual problems that for both client and the market
• Work produced meets or exceeds accuracy guidelines and completed on-time within budget and deadline

• Develop scale system to assists landscape architect designer/ urban planner complete aerial plan and blue print
• Design and create content of proposal materials, progress report for on-going bidding project
• Produced all marketing material and maintains creative content in a source controlled environment
• Strong learning ability allowed me to expend my design and illustration skill into an unfamiliar industry and gain more understanding of urban planning
• Convert urban planing CAD drawing to technical Illustration; utilizing engineering drawings, photography, prototypes and products as reference, following provided style guidelines

• Create variety of vacation certificates in extreme fast pace and competitive market
• Produce marketing and promotion material as cost effective sales tool or incentive for clients business
• Oversee and revise all previous produced vacation certificates
• Supervised part-time, freelance graphic designer to help gain understanding of industry and corporate style
• Responsible to communicate and gain understanding between Marketing and Sales department

• Create and produce hands-on package design mock-up prototype
• New product color rendering according to Mattel, Hot Wheel, and Timex branding style guide
• Produce brochure layout and marketing material are equally important in this industry
• Oversees and mentors new recruit creative team member
• Actively seek for improvement of existing workflows and internal and external relationships
• Develop and strengthen brand assets, including style and usage guides, finalized to broad packaging systems in multiple and diverse categories