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Owner & Creative Director
COMICAZE GRAPHICS
Glen Head, NY
Jan 2004 - Present (20 years 8 months)
Served as creative director and character designer for licensed brand style guides and children's wear. Specialized in all facets of applied graphics for children's apparel, plus licensed brand character development. Clients included Sesame Workshop, Target, Boatrocker Media, CreateMe Media, Children's Apparel Network, Fruit of the Loom, Carter's, Children's Neuroblastoma Cancer Foundation, among others. * Designed and created all Sesame Street swimwear and active wear for Children's Apparel Network's infant and toddler apparel lines that yielded high volume of sales throughout several major retail partners like Kmart, Walmart, and Target. * Created Grover, Oscar, and Big Bird artwork for Sesame Workshop's Rock and Roll style guide delivering modern updates to classic characters that bridged gap between juvenile historic market and newer teen and adult consumer base as well as broadened brand's appeal that led to new market opportunities for variety of company partners.
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Senior Character Designer / Staff Designer
MATTEL INCORPORATED
New York, NY
Jul 2006 - Jul 2019 (13 years)
Led Mattel/HIT Entertainment Thomas & Friends Design and Marketing Communications Team, providing art direction and product development approvals for all Thomas & Friends Fisher Price toy lines. Served as point of contact for maintaining brand integrity while making characters relevant for today's market. * Generated and directed style guide art for all engines, and any related applied graphics, ensuring all characters and artwork were more dynamic, colorful, and user friendly enabling clients from all lines of business to create successful product straight from guides. * Directed design studio partners contracted to illustrate any engines and assets making certain characters were always a direct, consistent reflection of their appearance within show maintaining brand integrity at all times. * Increased brand's profit margin, expanded consumer products opportunities and improved brand's appeal to marketplace as Art Director for most consumer products on Thomas & Friends, Mike the Knight, Barney, Bob the Builder, among other licensed properties. * Led Fisher Price Toy Design Team on all facets of concept, color, and brand integrity, creating more expeditious approval process that met overseas production timeline requirements. * Guided Animation, Content and IP Production teams in design of new characters for most in house HIT licensed properties, particularly Thomas & Friends, offering modern, toy friendly character designs that increased brand awareness in competitive broadcast and consumer products marketplaces. * Directed global experiential and live events partners in all facets of brand and character development full size train experiences, theme park rides, soft play and inflatable structures, consumer product displays, alongside with consumer products, resulting in elevated brand exposure and increased market opportunities i...
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Sesame Street & Disney Senior Art & Design Coordinator
KMART INTERNATIONAL HEADQUARTERS
Troy, MI
Jul 1991 - Jan 2004 (12 years 6 months)
Served as creative director and character designer for licensed brand style guides and children’s wear. Specialized in all facets of applied graphics for children's apparel, plus licensed brand character development. Clients included Sesame Workshop, Target, Children's Apparel Network, Fruit of the Loom, Carter's, Children's Neuroblastoma Cancer Foundation, among others.
• Designed and created all Sesame Street swimwear and active wear for Children’s Apparel Network’s infant and toddler apparel lines that yielded high volume of sales throughout several major retail partners like Kmart, Walmart, and Target.
• Created Grover, Oscar, and Big Bird artwork for Sesame Workshop’s Rock and Roll style guide delivering modern updates to classic characters that bridged gap between juvenile historic market and newer teen and adult consumer base as well as broadened brand’s appeal that led to new market opportunities for variety of company partners.