Kyle Caldabaugh

During a creative journey to find the cure for insomnia, the idea for Level Exposure was born. These mostly nocturnal expeditions rapidly developed into an obsession for exploration and passion for the rediscovery of the world around us. Level Exposure was created as a way to brand that adventure, a way to inspire people’s pride in their local communities through photographic expression. From cityscapes to sunsets, midnight photo-ventures to abandoned explorations, Level Exposure spawned its own unique way of capturing them and with it the hopes to adorn all types of walls with the spectacular views. Stocked with the ever-increasing, breathtaking locations that we “bring to light”, Level Exposure is here to help you find the perfect piece for your home or the inspiring photo to hang in your office.

Freelance Advertising, Photography, Graphic and Web Design.

As the Project Manager, I was responsible for working directly with the Marketing Director, Mangers and Graphics Department to help develop a more structured and productive workflow for the in-house advertising agency within Vaden Automotive Group. My core focus was to help bridge the gap and strengthen the lines of communication between the dealerships (our clients) and the marketing department. I managed and maintained critical deadlines for assigned projects, while understanding and operating under the performance expectations of my superiors and the fast pace of an automotive retail market.

My Lead Photography duties consisted of meeting the photographic needs of all eight of our dealerships, including staff photos, vehicle and inventory photography, dealership and automotive promotional photography as well as capturing stills from the sets of our tv commercials to be used as a cohesive effort in our print and broadcast advertising.

As a Graphic Designer I offered support in designing and developing brand identities, creating promotional marketing material, as well as a wide array of print and outdoor advertising.

I helped synchronize the jobs and technicians to work on a timely and productive schedule. Deal directly with customers to ensure satisfaction with their free quote and quality of service. I also help further the company by managing the website, direct mail campaigns and marketing promotions, as well as finding the time to get a little grease under my nails.

Put together direct mail marketing campaigns for businesses, which consisted of compiling, cleaning and organizing variable data mailing lists, also preparing and designing digital art for printing shells, which were then merged with the printers for the application of variable data. Collected files directly from client, processed job contracts, tested, fixed and prepared clients files for print. Worked directly with clients to produce designs and layouts in an organized and timely fashion to ensure on-time printing and delivery.

Created designs, layouts, and displays for presentations, marketing and promotional material. Also, captured and photographically documented the planning, building, and completion of all local projects.