Claudia Chow

Creative direction and design services.

Ray Enterprises is a consumer electronics startup with the “Ray Super Remote”, a universal remote control, as its first product. As Creative Director, responsibility include the design & management of all communications material. In addition, was involved with the definition and design of Super Remote’s software. Accomplishments include successfully launching the product at Re/Code’s conference to generate press buzz and customer pre-orders and establishing a visual styleguide for the software.

Communications responsibilities:
• Collect input from key executives to synthesis various POV into a brand strategy
• Define Ray’s brand architecture and the brand’s relationship to its products
• Orchestrate the design and production of all communication materials to ensure brand and visual
consistency including: branding, image usage, and copywriting
• Design, management, and execution of the e-commerce website, SEO, emails, social media for
customer acquisition
• Creative direction for packaging design, marketing & customer service related copywriting
• Oversee photo & video production
• Create pitch material for potential investors & partners
• Design printed collateral for events, press, testers

Software Design responsibilities:
• Product definition and design for DVR and VOD functions
• Design original concepts for Live TV and Remote functions
• Spearheaded software visual language & UI labeling standardization, kick starting the styleguide
development effort for internal use

Hunting Season is a self-funded startup that makes mobile products. The core responsibility as Creative Director was to take products from idea to launch. This include ideation, research, concept development, branding, product design, content strategy, and marketing. In addition, was responsible for worked closely with offshore developers & engineers on planning, functional specifications and build each product. While at Hunting Season, lead a 5 person team to successfully launch the fashion app LOU on iPhone and iPad and developed the foundation of the Legere Rapid Content Platform. As its first employee, was responsible for recruitment & operations; growing the company into a 12-person team in one year.

LOU iPad & iPhone App Responsibilities:
• LOU curates social media posts from fashion brands & influencers into a shop-able app
• Created original concepts, product design, content strategy, and branding for LOU
• Creative direction and designs for marketing: promotional video design & production, press event
swag, influencer outreach campaign
• Provide creative direction for LOU’s original content production including: photography and social
media
• Managed contractor relationships with photographers, animators, sound designer, and front-end
website designers

Legere Rapid Content Platform Responsibilities:
• Legere is a white label product that gathers relevant social media posts into one shop-able app
• Heavy involvement in business development and pitches
• Crafting unique brand strategy, original conceptual designs, and content strategy for potential clients
such as Lincoln Jazz Center and Unilever
Hunting Season Responsibilities:
• Recruitment of potential employees and contractors • Operations and administration
• Creation of company handbook

Joined in 2007 as Art Director and helped grow HUGE from a 60 person to 500+ person agency. As a Creative Director, I worked directly under the ECD to oversee day-to-day operations of the department. Primary responsibility was to uphold HUGE’s design standard by providing creative leadership, brand & strategic insight, design, and management on multiple accounts, leading multidisciplinary teams on pitches, and winning new clients to increase the company’s bottom-line. Other responsibilities include staff coaching and development of the 15 designers in my group, hiring, and project resourcing.

Achievements include boosting NutriSystem’s lead generation by 36% within three months of the beta launch. I oversaw the successful rebrand of the iVillage site, increasing its number of unique visitors by 23% from the previous year to 21.4 million in June 2009. I ran the team that established a firm mobile web presence for Comcast, increasing conversion by over 200% at initial launch in 2011. As part of the senior leadership team at HUGE, I was responsible for helping shape the department as the agency grew, introduce new design processes, and providing leadership in the development and execution of HR policies and programs to meet growth and retention challenges. Other clients include Jetblue, Lowe’s, Sirius XM, and McKinsey & Company.

Conceptual design and product definition for NBC Universal's Hulu. Design lead for TED prize project "Encyclopedia of Life", delivered within a 2 week timeframe conceptual design, template design, and promo video support.

Responsible for design, client & project management, scoping, new business development, resource allocation, recruitment, and operational management. Duplexlab’s clients include: Universal Music, Starwood Hotels & Resorts, Discovery Channel, This is That Corporation & Anonymous Content, Surf-Rodz and Carini Lang.

Design of Discover Card's "DiscoverEdge" and "ShopDiscover" websites.

Created award-winning designs for clients such as EMI Music Publishing and defined art direction for winning pitch work. Responsibilities included art direction, design, coordinating a multidisciplinary team on deliverables, interfacing with clients, and mentorship. Clients at IconNicholson included Regus Group Network, Project Rebirth, AOL, McKinsey Quarterly, Bristol-Myers Squibb, EMI Music Publishing, ARTstor (The Mellon Foundation), MasterCard, Gartner Consulting, Prada Epicenter and Motorola.

Design and maintenance of the CORE77.com website.