Charles R. Verhey

• Responsible for planning, organizing, managing and executing projects from beginning to end. The project scope can vary from single pieces of collateral to multifaceted, multichannel marketing campaigns.
• Manage and facilitate creative / marketing projects, both with internal stakeholders as well as directly with clients.
• Provide visual direction that adheres to company and client guidelines, then execute utilizing all resources at my disposal, including team members, vendors, freelance agents, and web tools (i.e. BaseCamp).
• Create design theme, sketches, proofs and graphics focused on B2B and B2C online and print marketing campaigns. Present designs through written and/or face-to-face presentations to build strong and valued relationships.
• Develop and track project timelines and ensure milestones are hit both internally and externally.
• Facilitate communication, written and verbal, between all team members, vendors, stakeholders and clients in all phases of project development.
• Manage multiple creative projects simultaneously.
• Oversee and provide training for creative team members and clients.
• Understand and implement effective workflow, developing an environment that is productive and utilizes everyone’s strengths. Teach workflow practices to team.
• Lead seminars on creative workflow environments, and build effective self-sustaining art departments within corporate facilities with varying needs and backgrounds.

* Work with clients to create a visual concept that delivers a specific message to customers or consumers via brochures, direct mailers, ads, and other printed material, as well as via electronic methods like websites and social media.
* Set the foundation for successful print production, manage projects and delegate work assignments to production crew and outside vendors, maintain quality control and meet client or project deadlines.
* Estimate project scope and budget working with client and production crew, and provide proofs, milestone updates, risk assessment and completion deadlines for projects of various sizes.
* Ensure that the proper format, appearance and layout of text and images is set before the full print run for direct mailers, corporate stationery, brochures, catalogs, signs or labels is completed.
* Take print or electronic files and scan or import them into specialized software, making color, text, and digital image corrections as needed.
* Work with privacy, legal, brand, compliance and risk to ensure marketing materials are in compliance with industry and/or company standards, including content, color accuracy and disclaimers.
* Design original content or collaborate with designers to create print-ready layouts, provide copywriting and copyediting where needed, and meet client deadlines for design, proofs, and final printing.

• Responsible for leading a team, developing creative guidelines and directing creative work, including print collateral, websites, email campaigns, television and radio advertising, and many related tasks.
• Work with client service to facilitate proposals and schedules.
• Prioritize and delegate projects.
• Work with IT and designers to ensure relevant and current technologies are being implemented, critique and evaluate quality of work, and ensure deadlines are met.
• Present work to clients, either online or in person.
• Work directly with clients, vendor and creative team throughout the duration of a project.
• Manage outside resources and vendors, including writers, designers, photographers, printers and web programmers.
• Organize and direct photo and video shoots.
• Design print and digital concept development, brand development, interactive design, direct mail, trade show graphics, stationery systems, marketing collateral, brochures, illustrations, copywriting, video media and print production.
• Employ creative marketing strategies, including guerrilla marketing tactics, to increase brand awareness, promote products and services, and expand concepts to a wider target audience.

• Responsible for supervising the development and completion of all print media within the team. Supervise all phases from initial scheduling, estimating, reviewing projects with creative and account services, quality control development, prepress, printing, delivery and financial follow through.
• Assist in developing print production technologies and practices within the company.
• Supervise print production projects through team, graphic staff and vendors on best possible process.
• Insure all jobs produced to be of the best quality, at the best possible cost and on time to meet client or vendor needs.
• Work with account service, creative staff and vendors to translate creative challenges into technical solutions.
• Build lasting business relationships between clients and company that enable the company to own preferred client relationships.
• Negotiate and/or purchase services cost effectively to meet or exceed client or agency objectives to insure high quality products and services.
• Develop complex cost estimates and schedules for the full scope of the marketing project and obtain team, client and/or agency approvals.
• Research new vendors or technologies to benefit the client or agency.
• Mentor junior print production employees.
• Monitor vendor adherence to quality, expectations and deadlines.
• Awarded District and Regional Leader - Top Sales Increase for 2002, 2003 and 2004.

• Responsible for supervising the student staff and maintaining / troubleshooting over 250 Windows and Mac-based computers throughout the five-story building of the College of Education.
• Schedule adequate coverage of student staff based on the complex and constantly changing demands of full time students.
• Design Microsoft Powerpoint presentations for lectures based on notes and outlines provided by instructors.
• Write, film and edit video presentations for the College of Education, including the Meryl Palmer Institute.
• Troubleshoot and repair PC/Mac issues for the computer lab and faculty.
• Order and install new equipment as needed or requested by faculty, researching the best technical solution as well as the best prices.