Cynthia Roney-Benich

• Lead end-to-end product creation across men’s and women’s premium golf and lifestyle apparel categories.
• Design seasonal assortments including polos, outerwear, sweaters, accessories, and graphics.
• Drive concept development through commercialization, balancing innovation, style, cost, and calendar deadlines.
• Partner with other departments to review prototypes, fit, materials, trims, strike-offs, and approvals.
• Build cohesive seasonal stories through silhouette updates, color direction, fabric selection, and merchandising strategy.
• Deliver limited-edition capsules and brand-right collections aligned to premium consumer expectations.

𑇐 Designed private-label apparel programs for major national retailers including Target, Costco, and Macy’s.
𑇐 Managed multiple concurrent product lines across seasonal calendars and production timelines.
𑇐 Led fit reviews and product approvals to ensure quality, consistency, and speed to market.
𑇐 Delivered commercially successful design solutions balancing margin, trend relevance, and volume needs.

𑇐 Directed design execution across women’s denim/lifestyle categories.
𑇐 Led cross-functional teams through concept, fit, development, and launch milestones.
𑇐 Conducted market research and trend analysis to shape seasonal product direction.
𑇐 Improved line consistency and delivery through calendar management and approval processes.

𑇐 Leadership role in shaping the creative vision for a broad spectrum of children's lines, spanning infants, toddlers, tweens, and teens.
𑇐 I played a key role in establishing a new children's division, successfully translating our existing young men's line into a cohesive and well-received collection tailored for both boys and girls.
𑇐 Supported product development through precise technical specification development and style approvals.
𑇐 Collaborated with design and technical teams to refine garment fit and construction.
𑇐 Participated in benchmark studies to enhance product competitiveness and fit standards.

𑇐 As the Lead Designer I assumed a key role in shaping the creative direction for infant and toddler categories.
𑇐 Serving as the driving force behind private label design and development initiatives for major retailers such as Target and Mervyn’s, I delivered tailored solutions that seamlessly blended creativity with technical precision.
𑇐 Collaborated with cross-functional in-house teams to ensure alignment on fit, design, and production requirements.
𑇐 Maintained meticulous product documentation to support calendar adherence and operational efficiency.

As a Merchandising Associate Designer, my role was to create and coordinate sportswear separates for newborns, infants, toddlers, and girls from sizes 4-14.
Created and coordinated sportswear separates for newborns, infants, toddlers, and girls (sizes 4–14)

𑇐 Designed and developed the Love, Hugs & Kisses line exclusively for Nordstrom, Bloomingdale's, and Macy's
𑇐 Designed and developed the L.A. Baby line exclusively for Mervyn's
𑇐 Designed and developed the Girls Infant to 7–14 Sportswear line exclusively for Mervyn's