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SR. VISUAL MERCHANDISING DESIGNER / GLOBAL SDVM
AVEDA
New York, NY
May 2024 - Oct 2024 (5 months)
• Developed Fiscal Year 25 Store Design Guidelines, collaborating with the Director of SDVM and the Store Design Manager to create comprehensive guidelines for the brand regions.
• Created 3D Store Design Guidelines assets using Rhino and Sketchup to accurately maintain the brand identity.
• Based on new brand refresh, developed FY25 Visual Merchandise Guidelines, collaborating with the Director of SDVM and
Art Directors to be released to the brand regions.
• Designed specialty makeup units to re-launch product using sustainable materials and easy fabrication for the regions.
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SR. INDUSTRIAL DESIGNER / GLOBAL CREATIVE PACKAGING
MAC COSMETICS
New York, NY
Jun 2020 - May 2024 (3 years 11 months)
• Partnered with Design Directors at Global Creative Packaging Team to design and develop skincare and makeup packaging, including new products, line extensions, collections, kits and gifting.
• Developed Holiday 2024 and Holiday 2025 packaging programs, preparing initial mock-ups and artwork mechanical for outside vendors to maintain the innovative and competitive design.
• Designed and developed collections such as Lunar New Year and Valentine’s Day following Global directives, collaborating closely with the regional Creative China Team to guaranty successful campaign launches.
• Prepared and updated renderings and comps of packaging design projects approved by Global Packaging for weekly status meetings with the Global Creative Director, Global Creative Operations and Packaging Development.
• Designed and developed 3d models of packaging components and makeup powder designs, creating renderings, technical drawings, and utilizing rapid prototyping to ensure quality outcome.
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SR. INDUSTRIAL DESIGNER / GLOBAL INDUSTRIAL DESIGN
MAC COSMETICS
New York, NY
May 2018 - Mar 2020 (1 year 10 months)
• Designed and developed concepts of table top displays for MAC retail stores following new trends and brand guidelines.
• Based on creative request briefs, led the design of the Global Holiday 2019 and Global Holiday 2020 programs, supervising
the execution by working with the vendor to maintain design intent and brand excellence.
• Designed and developed primary packaging concepts for cosmetics partnering with Creative Packaging Team.
• Rendered design proposals and built foam core models for internal presentation to the Industrial Design Executive Director,
the VP of Visual Merchandising and Global Creative Director.
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STORE DESIGNER
L'OREAL
Jun 2017 - Apr 2018 (10 months)
• Created renderings and CAD drawings of retail store planning for Giorgio Armani, Yves Saint Laurent, Viktor & Rolf, and
Ralph Lauren Beauty brands to be presented to the Store Design Director.
• Worked on the design and execution of the new YSL counter and Giorgio Armani store at Saks Fifth Avenue in NYC, and
Holiday 2018 season pop-up stores in Soho, NYC to highlight new product launches.
• Managed projects by preparing RFP (request for pricing) documents, reviewing and approving shop drawings based on
brand guidelines, and visiting job sites to ensure timely and successful installation.
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VISUAL MERCHANDISING DESIGNER
VICTORIA'S SECRET
Feb 2016 - Apr 2016 (2 months)
• Designed and conceptualized innovative and consumer centered fixtures for the Visual Merchandising Incubation team
through 2D store layouts, 2D/3D renderings, hand sketches, and inspiration boards for presentations in internal meetings. • Prepared presentations partnering with the key team members to support new and existing store designs.
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SR. INDUSTRIAL DESIGNER
THE DISPLAY CONNECTION INC.
Moonachie, NJ
May 2014 - Oct 2015 (1 year 5 months)
• Designed and developed concepts using permanent and temporary materials for store displays and fixtures for leading consumer products and retailers, by creating renderings, technical drawings and 2D artwork for client presentations.
• Acted as lead designer at TDC’s design department, comprised of three designer, overseeing scheduling of all projects in the department, and managing and giving direction to off-site freelance designers to ensure timely execution of projects
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SR. INDUSTRIAL DESIGNER
MILTON MERL & ASSOCIATES
Feb 2006 - Jul 2013 (7 years 5 months)
* Created design concepts of displays and fixtures for major retailers and brands, such as Progresso and PetSmart. Created drawings of prototypes and production of store fixtures.
* Worked alongside project team members from the design concept through to roll-out.
* Devised the appropriate and cost-effective manufacturing processes with chief of engineering for store fixtures and displays.
* Managed and gave creative direction to off-site freelancers.
* Prepared the necessary files for rapid prototyping inspected prototypes with the engineering team.
* Routinely visited factories to oversee production.
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INDUSTRIAL DESIGNER
FLAIR DISPLAY INC.
Aug 2000 - Apr 2005 (4 years 8 months)
* Designed displays for POP programs for premium liquor and beverage brands, such as Tanqueray, Hennessy, Remy Martin and Grey Goose. Created drawings for prototypes and production.
* Supervised and coordinated projects from concept through to production, working in tandem with production managers and model makers during the fabrication of prototypes..
* Lead and oriented two new junior designers on the completion of their projects.