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Copywriter
Melbourne, Australia
Aug 2016 - Mar 2018 (1 year 7 months)
• SEO content writing - daily offers and services, B2B sales communications, blog posts, EDMs for sales
• Producing a monthly print magazine entitled Scoopon Traveller, with a mix of editorial and sales content
• Working with a team of copywriters and graphic designers to deliver a wide range of B2C and B2B content according to weekly and monthly planner
• Working with SEO and SEM affiliates to bolster marketing exposure, create avenues for content creation, and generate alternate sources of revenue
• Editing and revising content to ensure consistency and clarity of all written communication
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Digital Communications Officer
VicRoads
Kew, Australia
Feb 2016 - Aug 2016 (6 months)
• Creating digital content for the VicRoads website according to the digital style guide
• Writing and editing project pages on the VicRoads website
• Liaising and collaborating with stakeholders to improve web content
• Working with stakeholders to achieve the right tone, style and structure for their communications
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Copywriter
Officeworks
Bentleigh East, Australia
Jul 2014 - Sep 2015 (1 year 2 months)
• Product content creation and image management
• Research and sourcing of product information
• Publishing of web content using PIM and CMS
• Producing content for internal communications
• Working with buyers to integrate product information
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Digital Coordinator
Bunnings
Hawthorn East, Australia
Jun 2013 - May 2014 (11 months)
• Mobile and Desktop web content management
• eDM Strategy, responsive eDM, direct marketing
• Intranet strategy, digital ecosystem management
• Creating digital content for marketing material and the Intranet
• Retail copywriting, product database management
• Creating content for SEO and SEM strategy
• Liasing with internal and external stakeholders: buyers, suppliers, digital agencies and marketing teams
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Digital Content Creator
Aug 2012 - Jun 2013 (10 months)
• Online content creation; including short articles and miscellaneous content across the Tagroom website
• Social media and news trends analysis e.g. Facebook, Twitter, YouTube, Pinterest
• Copywriting, Editing, Sub-editing articles for Tagroom
• Develop digital content to meet SEO requirements