Initial Sketches for Concept that was chosen by McD Marketing: BlenJoy
Revised Layout Art :colored renderings of sketches for photoshoot direction.
Revised Layout Art :colored renderings of sketches for photoshoot direction. (This frappe shot ended up getting cut)
Wildberry Overhead Shot 1 - Photo Shoot with Leigh Beisch
Banana Strawberry Overhead Shot 2 - Photo Shoot with Leigh Beisch
First retouching composite for OOH Billboards and Train Station Boards
Drive Thru Pole Sign
Window Decal
Trayliner Layout
Drive Thru Translite
Instore Promo Translite for Frappe Caramel and Frappe Mocha
Column 2 Drive Thru Promo Translite
Drive Thru Side Lug On
Rooftop Banner
Drive Thru Reader Board
McCafe Cell Wall Wrap
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2010 McDonald's Smoothies Launch
Summer 2010 McDonald's was expanding their McCafe Menu by launching Real Fruit Smoothies and featuring the blended Frappe Caramel and Frappe Mocha.
BlenJoy Concept: This summer enjoy a refreshing drink that gives your mind a break, your body a reboot.
McCafe Smoothies and Frappes combine real ingredients for a blended blissful escape.
Available
Freelance, Full-time, Moonlighting
Daron Mitchell
Art Director / Graphic Designer
Cleveland, OH