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Art Director / Graphic Designer

Daron Mitchell

Cleveland, OH
Available Now
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  • About
  • About

    Innovative, detail-oriented graphic designer with experience working on diverse projects. Ability to conceptualize, develop, drive, and deliver creative design across all mediums including print, digital, mobile and web. Expert at creating effective visual solutions fulfilling internal and external client needs with a mixture of creativity and an awareness of commercial applications.

  • Education
    • BFA Visual Communication Design - Graphic Design
      University of Dayton
      2001 - 2005
  • Experience
    • Freelance Art Director
      Freelance
      Cleveland, OH
      Nov 2014 - Present (8 years 5 months)
      Concepting, logo design, branding, photography direction, print collateral, menu design, event invitations, and production.

      Clients: 3 Sisters Yoga & Fitness, Rock Solid Health, Pure Grit, Tremont Athletic Club, Aerial Anthropology, Burning River Crossfit, Standard Brands, Parker's Grill and Tavern, Selah Farms, Horseshoe Casino, Assurant, Lyman Boat Owners Association, One Hour Heating and Air Conditioning, Omnipresent Yoga, VCSQI, MCSQI, Assist Communities
    • Art Director
      Leo Burnett
      Chicago, IL
      Jun 2009 - Nov 2014 (5 years 5 months)
      Retail Design on the McDonald's Account

      Concepted and designed promotional point of purchase retail kits for new product launches including: Real Fruit Smoothies, McWrap, Egg White Delight McMuffin, Rolo McFlurry, and McCafé and events in store including: Monopoly, Olympics, and Latin Grammys.

      Developed digital and OOH ideas for branding pitches: unifying promotional themes, promotional event plus ups, re-imaged McDonald’s retail experience, Happy Meal re-brand, and Coca-Cola partner promotions.

      Designed and directed promotional Happy Meal retail kits: promotional translites, packaging, and merchandising for McDonald’s US / Canada stores while working closely and collaboratively with partners including: 20th Century FOX, Dreamworks, Nickelodeon, Mattel, and American Girl Co.

      Concepted and produced menu development ideas for the retail innovation team: simplification, choice, flavor bundling, and build your own initiatives for tests in-store, drive-thru, and on digital menuboards.
    • Creative Developer
      American Greetings
      Cleveland, OH
      Nov 2005 - Mar 2009 (3 years 4 months)
      Concepted and developed custom cards, channels, and sales pitches for Advertising/ Revenue clients including: ABC, NBC, Alltel, Stouffers, Playtex, Purina, Kraft, and Nikon.

      Developed custom web content and managed approvals and releases for all AGI licensing partners including: Sports Illustrated, Disney, Warner Bros, Nickelodeon, Hello Kitty and Hasbro.

      Conceptualized, storyboarded and designed original ecards, create and print products, desktop wallpapers, and screensavers for ag.com sites.

      Designed and Developed original social network content for Kiwee.com: Ecards, MySpace Layouts, Display Pics, Winks, and Emoticons.
  • Affiliations

    AIGA, Bad Girl Business Ventures

  • Industries
    • Advertising
    • Food & Beverage
    • Retail
  • Skills
    • Advertising
    • Art Direction
    • Branding & Corporate Identity
    • Point of Purchase
    • Design Management
    • Fashion Design
    • Graphic Design
    • Hand Lettering
    • Motion Graphics
    • Print Production
  • Elsewhere on the Web
    • I
  • On Coroflot
    @daronmitchell, member since 2006
    • Following 4
    • Followers 8
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