Freelance Art Director
Nov 2014 - Present (6 years 6 months)
Concepting, logo design, branding, photography direction, print collateral, menu design, event invitations, and production.
Clients: 3 Sisters Yoga & Fitness, Rock Solid Health, Pure Grit, Tremont Athletic Club, Aerial Anthropology, Burning River Crossfit, Standard Brands, Parker's Grill and Tavern, Selah Farms, Horseshoe Casino, Assurant, Lyman Boat Owners Association, One Hour Heating and Air Conditioning, Omnipresent Yoga, VCSQI, MCSQI, Assist Communities
Jun 2009 - Nov 2014 (5 years 5 months)
Retail Design on the McDonald's Account
Concepted and designed promotional point of purchase retail kits for new product launches including: Real Fruit Smoothies, McWrap, Egg White Delight McMuffin, Rolo McFlurry, and McCafé and events in store including: Monopoly, Olympics, and Latin Grammys.
Developed digital and OOH ideas for branding pitches: unifying promotional themes, promotional event plus ups, re-imaged McDonald’s retail experience, Happy Meal re-brand, and Coca-Cola partner promotions.
Designed and directed promotional Happy Meal retail kits: promotional translites, packaging, and merchandising for McDonald’s US / Canada stores while working closely and collaboratively with partners including: 20th Century FOX, Dreamworks, Nickelodeon, Mattel, and American Girl Co.
Concepted and produced menu development ideas for the retail innovation team: simplification, choice, flavor bundling, and build your own initiatives for tests in-store, drive-thru, and on digital menuboards.
Nov 2005 - Mar 2009 (3 years 4 months)
Concepted and developed custom cards, channels, and sales pitches for Advertising/ Revenue clients including: ABC, NBC, Alltel, Stouffers, Playtex, Purina, Kraft, and Nikon.
Developed custom web content and managed approvals and releases for all AGI licensing partners including: Sports Illustrated, Disney, Warner Bros, Nickelodeon, Hello Kitty and Hasbro.
Conceptualized, storyboarded and designed original ecards, create and print products, desktop wallpapers, and screensavers for ag.com sites.
Designed and Developed original social network content for Kiwee.com: Ecards, MySpace Layouts, Display Pics, Winks, and Emoticons.