Above: What was executed by our team. This is me with my Arc team of VPs, account managers, writers, producers, directors & designers with the human sized cardboard cutout of a McWrap. Below: My Concept for Eventizing McWrap: Welcome to McDonald's.  "Welcome" has always been a part of the McDonald's spirit, this summer let's invite the customers to refreshing surprises that will make them rethink the brand they know and love. Let's entice them to try new menu items like Chicken McWrap. "Welcome" is a call to see and experience McDonald's in a whole new way. Welcome to the familiar that's full of the unexpected.
Eventizing McWrap
Freelance, Full-time, Moonlighting
Daron Mitchell
Art Director / Graphic Designer Cleveland, OH