Daron Mitchell

My team was asked to come up with 3 new ideas for merchandising hardware design for refreshing the look in the US and CA markets for McDonald's SEEQ (newly renovated) stores. My idea "Geometic Modern with Yellow Highlight" was chosen to move forward with the testing in the markets. The idea was to unify all the hardware so it looks cohesive with the new SEEQ store updates and pays homage to the golden arches.

• Graphic Design
• Hardware UI
• Point of Purchase
• Experience Design
• Product Design