Apr 2013 - Present (8 years 1 month)
Designing & Developing Footwear for existing & new brands.
Feb 2011 - Nov 2011 (9 months)
Developing new trend lead footwear for the worldwide market. Working closely with & gaining vast range of knowledge & skills from an experienced design team & sales force. Creating trend & market lead footwear for the masses & dedicated customer base. Retaining an up to date understanding of the current footwear/ fashion trends & market placed product, along side materials & colour was an important role. Visiting trend & alternative sports based shows, with visual & written reports following the visits to apply to product development was essential. Working on developing products for two historical brands & working to strict parallel seasonal deadlines was a challenge, but also refreshing as I had the opportunity to create full ranges of quality thought out footwear for Frank Wright & lifestyle sports inspired product for Gola.
GOLA CLASSICS: Full design, colour & material development inspired by current street culture/ fashion & sports products. Developing new products for the brands Premium, Lifestyle & Heritage for Men's, Woman's & Kid's ranges
FRANK WRIGHT: Full range development on existing & new product. Designing luxury Men's fashion footwear, everything from sole units, upper constructions, sock liners & graphics. Attention to detail was key to design.
Employment ended as a result of redundancy.
Men’s Fashion & Lifestyle Footwear Designer
Aug 2010 - Dec 2010 (4 months)
Ikon & Base London. Designing fashionable lifestyle & smart men’s footwear, branding, graphics & creating trend reports for 2 successful brands. Also designing MTO footwear for the high street (Clarks, Next, George, M&S).
Initially employed to help the company develop a new image & range of footwear to suit today’s trends, to attract & gain new customers whilst still meeting the needs of dedicated buyers of the brands.
Working closely with a group of experienced individuals within the footwear industry, gaining knowledge about factories & the process of development to mass production, understanding the financial aspects of running a brand to manufacturing products (working out of Ranipet, India for periods of time working directly with the factories, last makers & leather suppliers, developing new products & further learning new skills). Finding trends within the market place, using online sources & scouring the streets of Britain was an important part of my job, this helped me gain a greater understanding to what customers want & to further more help me develop ranges of fashionable shoes that appeal to the mass & niche markets.
Employment ended due to requirement for a more challenging position.
Women's Fashion & Lifestyle Designer
Jul 2009 - Jul 2009
Designing ladies footwear for high street & high end brands such as Topshop, Carvela, Penny’s & River Island in specific detail drawings in both hand & CAD. Creating spec sheets for production to factories in China.
Work experience during my time in university.