Deepti Chopra

-Lead creative sessions for various project ideas
-Manage multiple projects from concept through completion
-Develop creative programs and design concepts that meet the business objectives
-Establish creative direction for social media, online services and programs
-Generate multiple concepts for a campaign or project
-Work with the creative marketing team, and copywriters to develop concepts
-Work with internal teams to generate ideas for pitching and proposals
-Provide quality control over concepts and projects
-Product design including line drawings, color coordination, virtual samples and storyboards
-Promotional product design for major brands like Porsche, Land Rover, Jaguar, Honda, Chevrolet, Corvette, NAPA, BMW, Cadillac, Hyundai, Bombardier, Cirque du Soleil, Caterpillar, BMO, CIBC and many others
-Custom product design for uniforms, work wear, athletic wear, performance apparel, safety wear, outerwear & accessories
-Custom advertising and promotion through electronic and print media
-Managing outside resources, including vendors, suppliers, printers, and interactive sub-contractors
-Managing all in-house decoration orders & resources (embroidery, emboss, deboss, transfers, screen print, sublimation, chenille, laser etch, tackle twill, reverse and direct appliqué and multiple media applications)
-Managing & leading the team of decoration specialists, graphic designers, digitizers and decoration support staff
-Train & guide customer service & decoration team in all areas pertaining to decoration
-Catalogue design (layout, technical drawings, image rendering, illustration & proofing)
-Coordinate logos, colors, logo locations and pricing
-Creative design & conceptualization of sublimation designs for performance & promotional apparel
-Creating print ready layouts for sublimation
-Artwork proofing
-Custom & decoration quotes and pricing
-Sampling coordination & fit and styling coordination with pattern makers
-Hands-on experience with Momentis systems

-Ensuring that our products remain leading edge and ahead of our competition
-Ensuring that high quality of production is upheld, maintaining consistent high standards
-Collaborating and contributing to the creative process as a leader of a creative team
-Ensuring the professional development and readiness of the creative team
-Screen print design & artwork
-Collaborating with in-house screen printers & off-site decoration suppliers
-Catalog design (layout, technical drawings, image rendering & illustration)
-Front-end web portal design
-Photo shoots for catalog and website
-Custom label & logo design
-Order design & execution
-Channel management
-Custom & stock team uniform design for Hockey, Soccer, Baseball, Football, Volleyball, Lacrosse & Basketball
-Display management & coordination
-Hands-on experience with Visual 2000
-Hands-on experience with PAD master digit & PAD master marker

- Styling, pattern drafting, draping & grading
- Sampling, color & material coordination
- Technical line drawing & illustration
- Assisted in collection design for L’Oréal Fashion Week
- Fabric & trim Sourcing
- Coordinated photo shoots for web & media

Jayn Simpson’s exquisitely detailed bridal and special occasion clothing line features cocktail dresses, sophisticated silk dresses and feminine suiting. Her collection exudes elegance and emphasizes her meticulous attention to detail and quality.

- Coordination of design & conceptualization
- Assisted in pattern design, drafting & cutting
- Sampling coordination
- Test-fit analysis
- Material sourcing
- Trim handling & application
- Assisted in store layout & design
- Customer resource management
- Market analysis & product flow control management
- Inventory management
- Quality control

EWANIKA by designer Trish Ewanika is a women's collection that rises to the challenge of reconciling modernity with femininity and the most modern thing in clothes, comfort. The clothes convey development in a new direction but still pay respect to tradition. The clothes have a special subtlety that pays off in the long run in terms of consistency and pieces that become wardrobe favorites. Each season EWANIKA seeks out fine and innovative accessories that will complement the season’s clothing beautifully.