Deepti Chopra

-Lead, support & mentor a team of 10 individuals as they uphold the brand.
-Guide UX Lead, Content & Creative Teams to define, build and own the brand narrative through cohesive strategies that support the brand promise as well as growth & loyalty/retention initiatives.
-Oversee Content & Creative teams’ editorial and production calendars, as well as UX Lead’s merchant research calendar.
-Develop capacity/velocity planning processes & enforce accountability across the team in collaboration with the Scrum Master.
-Support & provide guidance to the Creative Team in expanding the Figma design system.
-Oversee the proofing & delivery of all assets, including blog posts, social media posts, newsletters, white papers, case studies, brochures, emails, landing pages, web pages, videos, infographics, digital ads, data sheets, & other collaterals.
-Oversee UX Lead’s merchant research strategies to develop & maintain merchant personas & customer journey mapping. Communicate opportunities to the Marketing Team & other departments.
-Advise HR on branding activities & promotional strategies. Manage the execution for job postings, social media channels, internal communications & employee retention promotions.
-Lead & manage PR strategy through Meltwater platform. Establish KPIs, present performance reports & develop strategies for improvement.
-Be accountable for superior execution of the projects and plans, track performance results & recommend course correction as necessary.
-Develop rapport & consistent lines of communication with teams to identify & remove blockers.
-Stay current on Sekure’s offerings, market trends & the competitive landscape.
-Partner with internal SME’s to initiate research projects & apply research to support strategic decision-making & tactical implementation.
-Oversee day-to-day team administration, demand planning inputs, budget tracking, etc.
-Contribute to culture building activities & continuously nurture the team's morale & career development.

-Lead creative sessions for various project ideas
-Manage multiple projects from concept through completion
-Develop creative programs and design concepts that meet the business objectives
-Establish creative direction for social media, online services and programs, and video content
-Work with the creative marketing team, and copywriters to develop concepts
-Lead internal teams to generate ideas for pitching and proposals
-Provide quality control over concepts, projects, branding ideas and creative content
-Product design including line drawings, virtual samples and storyboards
-Promotional product design for major brands like Porsche, Land Rover, Jaguar, Honda, Chevrolet, Corvette, NAPA, BMW, Cadillac, Hyundai, Bombardier, Cirque du Soleil, Caterpillar, BMO, TD, CIBC and many others
-Product design for uniforms, work & athletic wear, performance apparel, safety wear, outerwear & accessories
-Advertising and promotion through electronic and print media
-Managing external vendors, suppliers, printers, and sub-contractors
-Managing all in-house branding orders & resources
-Managing & leading the team of design specialists, graphic designers, digitizers and support staff
-Training & guiding customer service & branding teams in all areas pertaining to branding and design.
-Catalogue design (UI/UX, Logo, Icons, Layout, Technical Drawings, Image Rendering, Illustration & Proofing)
-Creative design & conceptualization of sublimation designs for performance & promotional apparel
-Custom product & branding quotes and pricing

- Ensuring that high quality of production is upheld, maintaining consistent high standards
- Collaborating and contributing to the creative process as a leader of a creative team
- Ensuring the professional development and readiness of the creative team
- Managing Pattern Drafting, Marking and Grading on PAD Systems
- Catalogue design (UI/UX, Layout, Technical Drawings, Image Rendering & Illustration)
- UI, UX & Front-End Web Portal Design, Photo Shoots for Catalogue and Website
- Custom Label & Branding Design
- Order Design, Execution & Channel Management
- Display Management & Coordination

- Styling, Pattern Drafting, Draping & Grading
- Sampling & Material Coordination
- Technical Line Drawing & Illustration
- Assisted in collection design for L’Oréal Fashion Week
- Fabric & Trim Sourcing
- Photo Shoots for Web & Media

- Design, Conceptualization & Pattern Drafting
- Sampling Coordination, Test-fit analysis, Material Sourcing & Trim handling & Application
- Store Layout & Design
- Customer Resource Management, Market Analysis & Product Flow
- Inventory Management & Quality Control