Erica Golub

o Infant and Baby Gear Teams - Top talent designation. o Research, design and development for 2008 High Chair program. o Researched, developed, refined and implemented physical play statement for ages 6-18 months. o Mentor to design interns and leader in motivational team building. o Infant Design Team - Top talent designation. o Research, design and development for Laugh & Learn, Brilliant Basics, Peek-A-Blocks, and physical play. o Developed content, scripts and logic charts for multiple learning software titles. o Preschool Learning Team content development and product design o Research, design and development for preschool electronic toys. o Created interactive presentations to aid in proof of UI and concept communication. o Managed outside firms for all electronic gaming assets. Golub 3

o Line strategy development for both new and existing baby/toy manufacturers. o Concept generation, content design, trend forecasting, technical packages, communication design, and presentation renderings for companies including, but not limited to: Kimberly-Clark, Spin Master, Little Tykes, Infantino, American Girl, Fisher Price, Disney, Leap Frog, and Pet Smart. o Over 100 product concepts have been developed and sold into major retailers since 2009. o Invented and licensed six games and one brand placed released in 2018 and 2019.

BABY & CHILD CARE o Translation of consumer insights into innovative solutions for the customer, shopper and user. o Management of design firms developing innovative product concepts, prototyping and brand development. o Designed Big Kids Pull Ups Box. Number one Wal-Mart Exclusive for 2007. o Develop and design packaging visions to extend and reinforce the Huggies and Pull Ups Brands.

o Designed multiple shoes ranging from cross training, running, recreational, and kids. o Researched, developed and implemented color and material studies for both the International and U.S. market.