Manuel Cordeiro

• Full Service Global Point of Purchase (POP), Brand Identity, Packaging, Website and Social Media Design with full 2D
and 3D production capabilities.

• Partners with local print & manufacturing companies totaling 95% of our production needs, boosting local and US
economy.

• Collaborates with a worldwide network of companies, artists, designers and manufacturers on various creative projects
that focus on sustainable and innovative designs that fulfill the clients’ goals and budgets.

• A list of clients include Hasbro (RI), Fred & Friends (RI), MarCam Company (RI), Bananagrams (RI), Alex & Ani (RI),
Medicine Box (CA), Above & Beyond Sales & Marketing (MA), Adriance Furnituremakers (MA), Sperry Shoes (MA),
PUMA Shoes (MA), Pat Riot (CA) & Display Plan (London, UK).

• Research consumer and shopper insight studies, analyze trend reports, current technology, design news and attend
industry exhibitions and local seminars to constantly improve our design solutions.

• Employs young design talent with contract projects to improve their design career, experience and portfolio.

• Collaborated with domestic and global clients on developing retail marketing campaigns and design solutions focusing on consumer product displays.

• Managed design communications between sales representatives, project managers, designers, structural engineers,
customer service, production and installation teams for the fabrication of P.O.P., packaging, and print deliverables.

• Executed design project solutions with global clients such as Hasbro, Reebok, NBC Universal, Idea Paint, Medport,
Toys R Us, Target and Wal-Mart.

• Led the North America Marketing Team in the design, production and installation for all brand marketing campaigns in both retail and outlet locations. Focused on window display, in-store graphics, specialty fixtures, and props that highlighted the products in-line with the marketing campaign for all North America stores. Coordinated new store openings and collaboration projects with artists for niche activities or events.

• Collaborated with PNA Marketing Manager, Retail Marketing Manager, Visual Merchandiser and Purchasing Teams, to ensure all marketing assets coordinated with featured products.

• Managed a strict annual budget of $1.5 million to execute all retail campaigns and events. Coordinated retail marketing schedule and yearly calendar with marketing managers that aligned with global campaign initiatives. Instructed individual Store Visual Managers on efficient installations of all design elements.

• Analyzed existing outdated store environments and initiated innovative enhancements in retail and outlet stores while under strict budget and material constraints.

• Strategized with Global Creative Directors, Brand Managers, PR and outside agencies focusing on concepts that supported global retail marketing.

• Designed promotional graphic elements, window displays, in-store displays, custom fixtures, props and giveaway items. Developed an internal rewards visual merchandising program that communicated and aligned with the brand’s identity and message.

• Created artwork production specification sheets and prototypes of marketing materials that were shared to global managers for localized production and market implementation.

• Assisted global managers in seeking out localized production specialists and global distribution partners in India, the UK, Austria and China that worked with PUMA to produce and ship these assets globally.

Senior Retail Display Designer Role

Junior Retail Display Designer Role

Fabrication Specialist