Originally studying Fine Art, I found my focus shifting toward a more technical, contemporary design outlet. This led to my education in Industrial Design and ultimately, a career in Footwear Design.
As a Footwear Designer, I am responsible for the creation and development of several product lines under various brands and retailers. Alongside these tasks, I specialize in creating visually captivating presentations centered around brand exploration and trend analysis to enhance the marketing/sales strategies.
While I believe product innovation is key, I have found a new passion in brand-building and conceptualization. I believe that the right brand narrative can speak louder than design aesthetics in a rapidly changing retail environment.