Edwin Blake

The leadership, ideation and practice of Catapult Interactive user experience and creative strategic engagements. Heuristic evaluation, surveying, persona building, business and user requirements documentation, site mapping, wireframe and prototype creation, user testing and presentation layer design.

The practice of Catapult Interactive user experience and creative strategic engagements. Heuristic evaluation, surveying, persona building, requirements documentation, site mapping, wireframe and prototype creation, user testing and presentation layer design.

Working locally, nationally and internationally on user experience, information architecture and visual communication projects. Projects include desktop, web and iPhone applications, web properties, interactive animations and micro sites. Deliverables include strategy, stakeholder and requirements documents, application flows, heuristics, site maps, use cases, wireframes, user testing documents, functional specifications, SEO strategies, storyboards etc. Partial client list: JPMorgan Chase, UPS, Marriott, ConocoPhillips, Giganews, Balfour.

Customer insight and research team lead, digital content strategy team member. Design and evaluation of new and existing UI. Analysis and interpretation of information, target markets, segment and technical considerations, including JAD sessions. Conducting primary and secondary research and competitive analysis, qualitative and quantitative methods including card sorting, A/B and multivariate user testing and heuristic evauation. Development of complex wireframe diagrams and sitemaps. SEO strategy and recommendations. Design of accessible, 508 compliant user experiences. Partial client list, HP, Harris County Toll Road Authority, Access MediQuip.

Managed, mentored and grew 7-person user centered design department. Conducted vision sessions, user testing, persona development, heuristic evaluation, and cognitive walkthroughs. Created information architecture, prototypes including rough drafts and sketches, paper and working prototypes. Managed content delivery analysis, and was evangelist for UCD methodology company wide.

Taught Graphic Design and Production classes. Created curriculum and taught Interactive Design classes. Interactive classes focused on information, interaction and presentation design. Set up of first ACC multimedia lab including budget, equipment, and software selection.

Managed 10 person interactive design department. Developed the UI for company’s financial application. Oversaw qualitative and heuristic usability studies. Provided creative direction for all company media, including web, interactive, print and tradeshow components. Initiated and executed rebranding initiatives for company products.