Edwin Blake

Service Blueprints, Journey Mapping, Innovation Workshops, User Interviews, Information Architecture.

- Led and facilitated enterprise Innovation, Solution Design, and Microsoft Innovation Jumpstart interactive workshops to support client's strategic transformation.

- Created internal and client briefs, blueprints, process maps, personas, and other artifacts.

- Improved internal processes workshop and lead Data & AI, Application Development, and Digital Workplace Foundation.

- Contributed Design First methodology to over 80 multi-faceted client engagements.

- Worked with clients in Healthcare, Finance, State & Local Government, Manufacturing, and Non-Profit sectors.

- Facilitated six internal process improvement initiatives for Data & AI.

- Provided creative direction for multiple projects.

Skills: Workshop Facilitation · Business Strategy · Service Design · Customer Journeys · Design Thinking · Business Requirements · Customer Journey Mapping · Presentations · Change Management · Design Research · Presentation Skills · Product Strategy · Product Design · Communication · Analytics · Organizational Change Management · Emotional Intelligence · Innovation Management · User-centered Design · Digital Strategy · Experience Design · User Research

- Ideated and facilitated Innovation and Solution Design workshops.

- Created client deliverable documentation: briefs, blueprints, journey maps, etc.

- Planned actionable MVP pathways and contribute to sales pursuits and SOW documents.

- Created the Innovation Workshop process to serve client's strategic needs.

- Led Agile business transformation engagements for multiple clients.

- Ideated and facilitated Innovation and Solution Design workshops.

- Created client deliverable documentation: briefs, blueprints, journey maps, etc.

- Planned actionable MVP pathways and contribute to sales pursuits and SOW documents.

- Created the Innovation Workshop process to serve client's strategic needs.

- Led Agile business transformation engagements for multiple clients.

Skills: Workshop Facilitation · Business Strategy · Service Design · Customer Journeys · Design Thinking · Business Requirements · Customer Journey Mapping · Presentations · Change Management · Design Research · Presentation Skills · Product Strategy · Product Design · Communication · Analytics · Organizational Change Management · Emotional Intelligence · Innovation Management · User-centered Design · Digital Strategy · Experience Design · User Research

- Created multiple regional, national, and international user experience, information architecture, and visual communication projects.

- Delivered creative and user experience strategy, stakeholder and requirements documents, application flows, heuristics, site maps, use cases, wireframes, user testing documents, functional specifications, SEO strategies, and storyboards.

- Worked with clients including JPMorgan Chase, UPS, Marriott, ConocoPhillips, Balfour.

Skills: Workshop Facilitation · Business Strategy · Customer Journeys · Business Requirements · Customer Journey Mapping · Presentations · Change Management · Design Management · Design Research · Presentation Skills · Product Strategy · Product Design · Communication · Analytics · Organizational Change Management · Emotional Intelligence · User-centered Design · Experience Design

- Led customer insight and research teams, contributing to client digital content strategy.

- Designed and evaluated of new and existing UI.

- Analyzed and interpreted target markets, segment and technical considerations.

- Executed primary and secondary research, including card sorting, A/B and multivariate user testing, and heuristic evaluation.

- Developed complex wireframe diagrams and sitemaps.

- Designed accessible, 508 compliant user experiences.

- Worked with clients such as HP, Harris County Toll Road Authority, Access MediQuip.

Skills: Business Strategy · Customer Journeys · Presentations · Design Management · Design Research · Product Strategy · Product Design · Communication · Analytics · Emotional Intelligence · User-centered Design · Experience Design · User Research

- Managed, mentored, and grew a 7-person user-centered design department.

- Initiated vision sessions, user testing, persona development, heuristic evaluation, and cognitive walkthroughs.

- Oversaw the creation of information architecture, including rough drafts and sketches, paper and working creative prototypes.

- Managed content delivery analysis.

- Evangelized UCD methodology company-wide.

Skills: Business Strategy · Customer Journeys · Presentations · Design Management · Design Research · Presentation Skills · Team Management · Product Strategy · Communication · Emotional Intelligence · User-centered Design · Experience Design · User Research