Marketing Graphic Designer

Elyse Robertson

New York, NY

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About

Currently working at women's fashion start up Leota New York, I have wide experience as a Marketing Graphic Designer from initial campaign strategy, design execution, experience testing & optimization. My specialties include Email Marketing, Social Media, all Digital Ad/ Marketing collateral, as well as any market research, customer segmentation and maintaining a cohesive brand aesthetic across all marketing platforms.
Education
- Bachelors of Fine Arts Graphic Design
  
  George Mason University
  
  2005 - 2010
Experience
- Brand Experience Specialist
  
  LEOTA NEW YORK
  
  New York, NY
  
  Sep 2014 - Present (8 years 9 months)
  
  - Strategize, design and execute quarterly marketing campaigns across all platforms,
  including social media, web assets, digital ads and email marketing.
  - Manage E-commerce merchandising and promotions logistics, aligned with marketing
  calendar and brand aesthetic.
  - Design web and print assets to support marketing campaigns and promotions.
  - Ecommerce packaging/hangtag design and sourcing.
  - Update and track PR, marketing and influencer content database.
  - Coordinate photoshoot planning and logistics, including styling, image selection, photo
  retouching and maintaining asset library.
- Imaging Assistant and Cad Designer
  
  JUMP Design Group
  
  New York, NY
  
  Nov 2010 - Sep 2014 (3 years 10 months)
  
  PHOTOGRAPHY
  Assist in the everyday functions within the photography studio, including model shoots, e-commerce product photography and updating the imaging assets of look book software for all lines. Produce visual images used in cataloge, sales, print and web.
  
  EDITING/DESIGN
  Perform a full range of photo editing and retouching of garments on mannequins as well as model photo shoots. Create marketing materials and Cad requests for designs that have yet to be made, including line sheets, flat sketches, pattern repeats and recoloring. Design branding materials including logos, hangtags and packaging
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@elyserobertson, member since 2016
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