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Art Director

Emma Louise Carney

United Kingdom
emmacarney.co.uk
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  • About
  • About

    Creative individual based in Liverpool with over 4 years experience in graphic design and over 10 years experience in art direction and photography.

  • Education
    • Masters with Distinction Fashion and Lifestyle Promotion
      University of Central Lancashire
      2017 - 2018
      First semester: Researched, developed and designed a self help interactive book based around experiential and immersive experiences. The book was created to format my findings at the beginning stages of the degree. You can read this here: https://issuu.com/emmalouisecarney2/docs/where_will_experience_take_you_-_em Second Semester: Research continued but with a more focused approach, directly looking into mental health and the impacts technology and immersive experiences can impact your mental health. This was presented in an interactive self help box, using the senses icons as a key signal that the user needed to take part in an activity in the box. This can be read here: https://issuu.com/emmalouisecarney2/docs/emma_carney_ma_sem_2_body_of_work_f Third Semester: Final project, using advanced idea development I found a key science in Super Fluid and powerful nanotechnology that could be used for mental health. I created a product, from there I created the brand identity, developed an aesthetic that was then photographed and formatted a design thinking promotional campaign using innovative 2050 marketing technology. This can be read here: https://issuu.com/emmalouisecarney2/docs/body_of_work_final_web
    • First Class BA (Hons) Fashion and Brand Promotion with Photography
      University of Central Lancashire
      2014 - 2017
      Throughout my studies at UCLan, I gained valuable experience in the core marketing mix and high quality design skills. I completed live briefs from Gola Trainers, Adidas Sports, Social Chain Group, Fashion One TV and Graze. All of this work can be seen here: https://issuu.com/emmalouisecarney2/docs/online_final_campaign
    • Distinction* Extended Diploma Photography & Imaging
      City of Liverpool College
      2012 - 2014
  • Experience
    • Graphic Designer
      Unclassifed
      United Kingdom
      Jun 2018 - Apr 2019 (10 months)
      Graphic Design Lead
      Solely responsible for all design assets and in house printing solutions within an extremely fast paced home accessories lifestyle brand. Working business and customer facing key skills include label printing packaging social media assets, photography, web design and HTML email campaigns . * Worked with Van Gogh Museum, Dreams, Dobbies, National Trust and more.
    • Creative Marketing Design
      Crucial FX
      Ellesmere Port, United Kingdom
      Sep 2017 - Apr 2018 (7 months)
      Within a small team, I was a content creator for social media and digital marketing strategy for a global innovation experiential agency. Used specialist design skills in Photoshop and Illustrator. * I created an Instagram story that generated over 20,000 views for Purina Felix .
    • Creative Direction (Placement)
      Rapport - People Activation Agency
      United Kingdom
      May 2017 - Aug 2017 (3 months)
      Developing creative ideas to spark change within the experiential marketing industry:
      - Gained new skills in story board art direction
      - Creating brand experience design, exhibits and environments
      - Point of escalation and troubleshooting
      - Working with all departments to ensure solutions are on brief, cost effective for client and optimise profitability for the agency. I worked alongside Boehringer Ingelheim Animal Health, they wanted to host an event that would unite the new leadership team, share the new strategy and vision as well as collaboratively developing the culture for the new company.We created an interactive and immersive experience that focused on the importance of networks and utilised the knowledge of the people in the room.

      1300% more global leaders feeling part of one team and one culture. (The No.1 Conference Objective)

      90% of delegates rated the 2017 Global Leadership Conference excellent.
    • Creative Direction (Placement)
      Rapport - People Activation Agency
      United Kingdom
      May 2017 - Aug 2017 (3 months)
      Developing creative ideas to spark change within the experiential marketing industry:
      - Gained new skills in story board art direction
      - Creating brand experience design, exhibits and environments
      - Point of escalation and troubleshooting
      - Working with all departments to ensure solutions are on brief, cost effective for client and optimise profitability for the agency. I worked alongside Boehringer Ingelheim Animal Health, they wanted to host an event that would unite the new leadership team, share the new strategy and vision as well as collaboratively developing the culture for the new company.We created an interactive and immersive experience that focused on the importance of networks and utilised the knowledge of the people in the room.

      1300% more global leaders feeling part of one team and one culture. (The No.1 Conference Objective)

      90% of delegates rated the 2017 Global Leadership Conference excellent.
  • Awards

    Fashion Photography at Graduate Fashion Week.

    First Place Fashion Photography from JJMEDIA awards.

    Guinness World Record for Most Models on a Catwalk by Very UK.

  • Industries
    • Advertising
    • Apparel
    • Consumer Electronics
    • Services
    • Eyewear
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Creative Suite
    • Design Research
    • Email Campaign Design
    • Photography
    • Graphic Design
    • InDesign
    • Photoshop
    • Trend Research
  • Elsewhere on the Web
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  • On Coroflot
    @emmacarney, member since 2019
    • Following 24
    • Followers 3
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