Pre login tutorials were an example of "best practice" for on boarding new users.
Here, I compared different credit card application processes, comparing them to each other and identifying best practices from a user centric design point of view. Here, I'm specifically talking about the category names banks use, and which ones are best.
More slides comparing credit card categories.
Similarly, this was part of a module where I compared different mutual funds on boarding journeys.
This is an example of a feature that is currently trending in digital bank apps abroad - being able to see balance without logging in. Since many people had seen it, but were not sure if it was useful, I did a case study on it and explained the context why some apps could have it, but others shouldn't. In a nutshell, digital banking apps like Simple and Go Bank are usually used as secondary banking apps, similar to wallets. Their use case is quite different from that of a full bank.
Another example of best practices - analyzing the flows for applying for car insurance
I was also involved in listening to people's existing ideas, and explaining why something might be the way it is. People often see features and ask for them without understanding context
For example, there are digital banking apps with simple information architectures, but typically that is the result of a very restricted feature set
One of the tangible outputs from my end was a fully updated prototype containing all the flows stitched together, so that people could actually use it. More than 300 screens, updated daily.
Making the prototype was very helpful, as we quickly found places where screens were missing
India's largest banking app UX strategy and research (2016)

This presentation recaps a roller coaster journey of 3 months with a very talented Mckinsey team on SBI's latest digital banking app.

View Website
Freelance, Full-time, Moonlighting
Arpit B
PGd, BE, CUA Mumbai, India