Fractal Ink Design Studio
UX Research and Design Consultant
2016 - 2018 (2 years)
various clients Increasing productivity at AI training centers for autonomous car mapping systems: This was a 9 month engagement at a mapping company where I did ethnographic research to understand users at their AI production center. The biggest gain here was that the research acted as a "ground truth", helping unify all the different teams towards a common goal - we set up a system where disagreements on project direction could now be "tested". Another positive effect of this role was a much smoother roll out of changes - since the researcher was in a trusted position to hear problems and pull in people who could solve them. Proposing better smart city applications: This team wanted recommendations for applications for infrastructure they had already built. We successfully presented applications based on the needs of different user types in the city. Overseeing overall UX for McKinsey on SBI's digital banking app: The role here was to help business teams understand banking flows, and what best practices looked like in the Digital banking space. I also oversaw all the different UX flows - from loans to account opening - making sure they didn't break, followed standards, and fit into the overall information architecture of the project.
Senior Human Factors Specialist
Human Factors International
2014 - 2016 (2 years)
Helped bank teams in South Africa develop a best-in-class IVR. This IVR, developed through qualitative, theoretical and quantitative research, helps customers find information faster, while reducing call centre costs. Helped clients evaluate and customise white label software by conducting reviews based on user needs. This had a big impact on the final usability of the adopted software.
Assistant Manager UI Design at Apalya
2012 - 2014 (2 years)
Visual Design and Project Management for OTT Video Streaming services on every device and platform available at the time.
2011 - 2012 (1 year)
Delivered animation and motion graphics productions. Also successfully implemented a variety of software systems including touch screen information kiosks, interactive TVs and modular queue management systems.