Erika Welsh

- Creating Guidelines for window campaigns to be implemented in every European store
- Creating store styling guidelines and overseeing implementation
- Giving feedback to German stores regarding Styling and focus items
- Creating weekly VM Reports for Flagship Store
- Styling shoots for German Social Media Marketing campaigns
- Team Coordination to reach financial goals, high pressure time management and organisation
- Quality checking material created by the Graphics Team, ready for shop floor implementation
- Implementing & removing vinyl throughout the store
- Training new staff members on all aspects of Visual Merchandising within UNIQLO
- Mannequin and display stock checking and implementation of current trends
- Implementing collaborations in store and in windows of designers such as Alexander Wang, JW Anderson, Ines De La Fressange, Marimekko and Christophe Lemaire

- Responsible for all social media channels consistency of posting and aesthetic
- Creating dynamic and interesting content and captions for social media posts
- Researching articles and pieces of artwork and artists we can feature on our channels
- Communicating with followers to create brand loyalty

- Texturing 3D products using Photoshop to create virtual, buyable items
- Using Photoshop and basic HTML to create working digital displays for my catalog
- Concept creation of banners, and graphics to promote my products.
- Self marketing and promotion using social media
- Customer relations
- Custom content creation from customers with back-and-forth dialogue

- Management of the shop floor including visual merchandising, staff training, motivating the team on reaching sales targets, and all till procedures including cashing up, banking and refunds
- Using Photography, Illustration and Photoshop to produce various graphics in store and on our website for promotional material
- Social media content creation
- Concept and hands-on-creation of visual merchandising displays
- Building strong, lasting relationships with our jewellery designers through in-store visits, phone calls, email, and social media engagement
- Creating positive, memorable experiences with customers in store, online and over the phone
- Repairing broken jewellery for customers. Ensuring all displays are neat and tidy, and all jewellery is highly polished at all times