Erin Broders

Concept generation of POP displays including development of conceptual sketches and design of temporary and permanent displays * Create 3D digital renderings using 3D software * Routinely train and mentor coworkers in 3D software and other graphic programs * Develop and maintain 3D model library to expedite future projects * Develop conceptual and final graphics for POP displays * Create final artwork for print production * Pre-press inspection of all art going into production: Flexo, Litho and Digital printing * Collaborate with internal and enterprise Structural Engineers, Sales team, Project Management and Clients to develop programs to completion * Create actual size mock-ups of displays * Regularly operate Kongsberg CAD cutting tables and large scale plotters Client accounts that I have work on regularly: The Home Depot, Dr. Pepper Snapple Group, Anheuser Busch, MillerCoors, The Hershey Company, Nestle Purina, Weber Stephen Prod LLC, Colgate Palmolive, Abbott Nutrition, Beam Global, Nestlé, Coca-Cola, General Mills, Mars Wrigley, Johnson and Johnson, Costco, Wal-Mart, Fruit of the Loom, Reckitt Benckiser, Kohler and many others.

Point of purchase design conception, creation and implementation * Create 3D renderings of permanent POP displays * Graphic design for in-house and client projects including: print - professional on multiple media including magazines, billboard, point of purchase, etc. * Product research and development as well as international product sourcing * Design corporate identities for internal and external new and evolving divisions * Actively involved in the development of all marketing campaigns including market trend forecasting and marketing and sales initiatives * Shot and directed photography for all divisions marketing materials Illustrator

Illustrated book covers and internal imagery for publications * Executed typesetting and page layout for publications * Developed blueprints images in AutoCAD and Illustrator for publications * Copy edited written material prior to production