Head of Business Development and Strategy Planning
Digital Marketing Company - Iron Gaming Limited
Aug 2016 - Oct 2019 (3 years 2 months)
Provide direction and strategy to the team that aligns with the business's vision and ensure that the team performed base on the experts' advisory.
Advise and manage SEO, Google AdWords - Search and Display Network, Affiliate market, Social Media platform such as Facebook and Instagram
Research on Google AdWords Scripting and Artificial Intelligence projects
Managing Patents and Trademark application and succeed in obtaining business patent and trademark to be granted in the PCT and US within a year.
Project Management and supervising in setting up a new team structure. Overseeing operations with onshore and offshore teams of Digital Marketing. Providing advice from the semantic wireframe structure (for both website structure/media brand structure), design creative creation, content writing, SEO, PPC (landing page optimization, retargeting, campaigns, tag management etc.), link building to I.T scripting.
Cluster Technology Manager
Jun 2014 - Sep 2015 (1 year 3 months)
(Contract with IDA-Singapore Sports Council)
Managed the planning and implementation of technology requirement for Kallang clusters at six venues, Kallang Cricket Field, Kallang Softball Field, Kallang Squash Court, Kallang Tennis Centre, Tanglin Club and Jalan Besar Stadium for SEAG 2015.
Successful in technology implementation and operational for 28th SEA Games Kallang Clusters.
Wizlynx Pte Ltd
Oct 2013 - May 2014 (7 months)
(Contract with Wizlynx-Novartis)
Managed application and database servers’ hardware refresh projects which involved replacing servers and devices that were end of life (EOL) in Singapore Novartis.
Successful in implementation of File Server, Restore and Backup Server with Symantec Netbackup software upgrade, Phalcon Application Server with failover solution in place that met NSPM’s Disaster Recovery Plan, Corporate Strategy Compliance and Standard Operation Procedure (SOP).
Obtained approval on Quality paper for Uninterrupted Power Supply (UPS) upgrade
Obtained approval on the Project Charter and User requirement specification for Time & Attendance Management System.
Principal System Specialist
Integrated Health Information Systems (IHIS) Pte Ltd
Jan 2012 - May 2013 (1 year 4 months)
• As sole Project Manager, responsible for the implementation of Inpatient Pharmacy Automation System (IPAS) for the hospital.
o In charge of forming the project Charter on the behalf of the project sponsors and seeks MOHH approval;
o Identified stakeholders and organized Kick off meeting.
o Requirement gathering on the hospital’s process and analysis sellers’ products in the IPAS industry. Involved in written the Scope of Work, functional and technical requirement for IPAS “Request for Proposal (RFP)” outsourcing procurement.
o Conducted procurement for the RFP’s bidder conference and vendor's evaluation selection.
• Involved in evaluating 13 sellers’ Request For Information (RFI) submission for Hospital’s Electronic Medical Record system (EMR) and arranged these sellers’ to conduct Proof of Concept (POC) during evaluation.
• Involved in writing POC and non-disclosure agreement (NDA) contract.
• For EMR's RFP, responsible for forming the Pharmacy requirement and defining scope from stakeholders (pharmacists and clinicians).
• In charge of the hospital’s Pharmacy system which involved Point of Sale of Pharmacy retail module, Inpatient, Discharged patient and Outpatient modules for both Alexandra Hospital and Jurong Medical Centre (JMC).
Both IPAS and EMR projects have been awarded to appointed sellers, selected by the project stakeholders.
Media Development Authority
Mar 2010 - Dec 2011 (1 year 9 months)
Managed and enhanced MDA’s core business system
Led external teams in development and launched new Projects such as:
o Issue Tracking system (in SharePoint platform) to track and manage vendors’ performance and SLA
o Change management System to manage the workflow of CR implementation and approval.
o Job scheduler & monitoring system (CA Workload automation solution) to migrate all MDA application’s batch jobs to a centralized controlled system
o Limited Partnership Implementation in licensing system’s business applications
o Revamped the whole enforcement module in the licensing system to synchronize with the new system in Sub Court and to facility paperless concept
o Built new Classification system to allow certificated authority from the public to do film and video classification for G and PG rating
o Built New Business licensing system for tracking broadcasting and Satellite license
o Implemented new Programme Accounting system to replace the old ten years PAS. This was to support PSB to better capture more information about programs that MDA funds.
o Implemented and major enhancement on Online Communities Portal after the first phase of OCP deployed in end 2009 and users were underused the system. With this new system, it eased Media Classification team in better managing, providing consultation and advisory within MICA, MDA, and community
In charge of refunding the 2011 Radio and Television license fee due to license abolishment announced in Singapore budget Day.
Managed the transaction of moving MDA applications to work with IDA’s SOE platform
National Arts Council
Sep 2008 - Mar 2010 (1 year 6 months)
Appointed sole IT Manager (Application), managed the whole NAC’s business application, both internal and external public used system.
Successful in implementation of the following new Projects:
o New Arts Education Programmes System for internal AUD department and public /private schools
o New Arts Statistics Database and Data Entry system
o Data merging from three Art statistics database (Microsoft Access) to SQL DB; set up the new environment for Arts Stat Project which included the Admin web part, InfoPath Forms, BI Reports and SQL Database
o New Cultural Philanthropy Donations Portal that was requested by MICA
o Enhancement and version upgrade for Grant System (Incentive Management System)
o Enhancement and version upgrade for Noise Portal
o Contents uploading and web administrating of NAC Intranet Portal
Proposed and implemented Business Intelligence reporting tools to be used in NAC for Ad hoc reports.
STMicroelectronics Pte Ltd
Feb 2006 - Aug 2008 (2 years 6 months)
Managed Shop Floor Scheduling (SFS) system, ST-AP FMM and CAPACEII applications that were used by AMK5, AMK6, AMK2E, UBM, and HP fabs.
Successful in setting up the test environment and production environment (UNIX and PC version) for the SFS system that was used in the above five fabs.
Successful migrated ISS reports from old server to new server with the latest application version in July. (APF Upgrade to Ver. 6 from Ver. 3 and hardware server upgrading).
Created new reports and charts for new technology such as T10, T11 (FLASH Technology) and Copper Technology and new products such as NAND Gate products.
IS Project Manager
Aug 2000 - Sep 2005 (5 years 1 month)
Responsible for and managed Singnet application systems for consumers, corporate services and Singnet users.
Successful in launching over 40 different kinds of Singnet Projects for Broadband, ADSL, wireless service, roaming as well as Mobile-Internet Bundled related services.
Successful in enhancing AA Online, BB Online and AWIS system to meet the above Singnet business’s objectives
Laboratory Technician cum Division Webmaster
Nanyang Technological University
Sep 1998 - Aug 2000 (1 year 11 months)
Managed School of EEE's control laboratory and Responsible for developing and managing the School of Electronic and Electrical Engineering Division 4 ICARCV Conference website.
Created EEE Conference website for inviting international paper submission and event management.
Developed technical projects using LabVIEW, MATLAB and C programming.
Created the “Virtual Function Generator and oscilloscope control and coupler tank control via internet” (developed a virtual laboratory system) and built proto-type for exterior DAQ smart box using Protel Schematic and PCB controller.
M & E Project Manager
Oct 1996 - Aug 1998 (1 year 10 months)
Established and successful completed the multi-million dollar tender project - “Proposed SICU/MICU Conversion at 2nd level of Existing NUH (Part1) and additional works at Kent Ridge Road (Part 2a & 2b).” performed under tight deadlines and budget constraint.
Technical Sale Engineer
Lee Laboratory Pte Ltd
Jun 1995 - Sep 1996 (1 year 3 months)
• Handled customers’ and suppliers’ demands and delivery order activities. Major customers like Motorola, Goldton, Siemens Nixdorf, Baxter Healthcare, Venture and other overseas companies.
• Liaised overseas vendor (Japan -Main supplier) and local vendors on sourcing for new raw materials.
• Responsible for finding new sales and supporting existing clients based.
• Updated schedules and shipments as well as reviewed business status.
• Coordinated with R&D and engineers on new projects prototype, which involved frequent traveling to meet customers on customizes products and technical specifications of LCD modules