Teddy Feracho

• Weekly concept generation yielding 200+ new SKUs per year
• Researched design trends, new materials, and technologies for development
• Oversaw product pricing analysis to ensure competitive costs
• Travel to factories in China and attended industry trade shows in China, Hong Kong, and India
• Consistently demonstrated design requirements through hand sketches, CAD, or 3D models and managed each project directly to the factories
• Created, reviewed, edited, and approved CAD drawings received from the factories.
• Reviewed and revised prototypes on-site in the factory or by email to ensure they met company standards
• Address design concerns related to quality and engineering and present alternative solutions
• Negotiated and collaborated with vendors to ensure high-quality materials and manufacturing techniques
• Ensure compliance with UL, CUL, and CSA standards
• Traveled within the U.S. to attend tradeshows, met our representatives, and set up new products in the Golden Dallas showroom.
• Regularly visited the Dallas Lightovation - Dallas Market Center in Texas to provide training and assistance to customers
• Collaborate with cross-functional teams, such as marketing, supply chain, and sales, to ensure alignment of product development goals and drive continuous process improvements
• Approved all new SKUs for initial orders and photography on a quarterly product release schedule
• Conducted product training for customers, sales reps, and internal staff, improving their product knowledge and overall satisfaction, leading to increased sales and stronger customer relationships

Manage all creative projects from conception to finalization in graphic and product development.
Graphic Design –
• Designed monthly national print ads, specials, and brochures
• Created supporting web banners and e-mail ad campaigns (monthly) using Adobe Creative Suite and Subscriber Mail
Communicated with outside print shops, ad agencies, and multi-media firms
Product Development –
• Designed and developed cue sticks, lighting fixtures, furniture, and accessories for the billiard industry
• Communicated designs through sketches/image renderings, 2D drafting, and 3D models daily with our manufacturing company in China
• Notable Accomplishment: Designed a new line of metal inlay and exotic wood cue sticks utilizing new patent pending technologies. This increased brand awareness and opened a new line of Lucasi Hybrid Fusion sticks (retail $349.99-$1349.99) that premiered at the BCA Billiard show in June 2008.

• Designed indoor and outdoor lighting fixtures for the Hunter catalog line and retail companies (Sams Club, Lowes, Home Decorators Collection, Menards, etc.)
• Product design and development of chandeliers, pendants, lanterns, lamps, and bathroom vanities (300+ SKU annually)
• Designed indoor and outdoor decorative water fountains
• Communicated product design specifications through sketches/image renderings and 3D modeling
• Daily communication with multiple manufacturers in China
• Assisted in the installation and presentation of new product introductions at tradeshows
• Designed licensed products within corporate guidelines (Mattel and Ernest Hemingway)

• Designed new glass products for major retail companies (Wal-Mart, Target, Pampered Chef, etc.)
• Designed and developed beverageware, dinnerware, bakeware, containers, and home décor
• Interacted and collaborated closely with marketing, sales, engineering, and outside rapid prototyping resources
• Created production-level 2D CAD drawings and 3D models using Pro-E for rapid prototype 3D models used for client feedback
• Created realistic photo images for client presentations using Form• Z
• Traveled to Home showcase tradeshows for the presentation of new products
• Designed a U.S. Patent concept for a Novel/ Ornamental Removable Lid Jar (United States Patent #D575155 filed 5/17/2007)

• Taught Introduction and Advanced Computer Modeling (Form•Z)
• Introduced students to 3D modeling for industrial and interior design

• Designed and produced the company’s publications, including annual newsletters (in• Form•Z), calendars, brochures, joint study program reports, packaging, websites, and monthly ads for various magazines
• Interacted closely with marketing, programmers, printing resources, and publishing companies
• Created 3D computer models using beta versions of Form•Z to promote the software application
• Developed tutorials for Form•Z manuals and student edition books on using the new program tools to create 3D models