Feridoon "Doon" Malekzadeh

Design and develop new connected device for the kitchen and connected home, Internet of Things (IoT) space. Lead all key aspects of the brand development and product definition.
+ Led product vision, roadmap, positioning and definition, market research, identification of target demographic, crowd-funding preparation, social media marketing, patent application writing and filing.
+ Developed branding and logos for company and product, logo development, UX and UI design for smartphone application, field testing and user research, content development for website and all social media platforms.

Led the product vision and user experience for key customer retention application, Samsung+. Drove broader, omni-channel thinking and approach to deliver seamless, world-class customer support experience. Spearheaded efforts to uncover a new and different point of view beyond a simple remote control and deliver a richer experience for the Smart Home/Connected Home Internet of Things (IoT). Articulated and presented vision, design objectives, strategy and creative executions to senior leaders and executive management across the organization.
+ Delivered wildly successful redesign of Samsung+ customer loyalty application. App has jumped to a 4.1+ rating for the first time since its release. Dramatically increased active and engaged user base (+12M MAU) while maintaining 80% retention.
+ Developed a cooking-centric software and hardware prototype, which leveraged the tablet to control the kitchen range. Application showcased at CES 2015 and was acknowledged as the backbone of a major sales promotion and product launch.
+ Developed and presented a compelling and unique perspective on the connected home to senior leadership which centered on the intersection of M2M and P2P interactions (smart home and kitchen IOT).

* Championed success of program objectives while leading Social Incubation (2012), encompassing a group of designers charged with researching, creating and delivering innovative solutions for integration of social data (from Facebook and Twitter) into Bing. * Led a small group of designers to redefine cross-product and cross-team monetization experiences for Bing with a focus on Small Businesses (SMBs). * Articulated and presented the vision, design objectives, strategy and creative executions to senior leaders and executive management across the organization developed value proposition and defined core use cases. * Grew and mentored a multi-disciplinary team of design talent. Key Achievement: * Led multi-disciplinary UX teams to conceptualize, specify and develop ground-breaking user-centric product and service designs.

* Collaborated with internal clients and stakeholders to define and prioritize business-aligned user experience requirements while advocating the user. * Defined and drove the creative design and delivery processes across product teams (User Research, Product Development, Tech, and Industrial Design). * Managed intake, project and resource prioritization, capacity planning and forecasting. * Managed/mentored team of 25 UX designers/researchers (15 FTEs and a contractor team of 10+). Key Achievements: * Spearheaded design effort and team in delivering the first franchise device on the Android platform, the MyTouch 3G. Redefined the product development process between the design, development and program management teams to successfully deliver T-Mobile's first franchise device on the Android platform. * Design POV (point of view) process and document created became the de facto method of engaging design for product development at T-Mobile resulting in quicker decision-making, increased buy-in, less design churn and more efficient use of design resources. * Provided creative leadership and best practices for key initiatives while advocating design value internally. frog design inc., Seattle, WA (USA)

Led and managed the creation of strategic solutions for key, global clients.
+ Assisted clients with creating a vision for the future of their products and services through high-fidelity prototypes and demonstrators.
+ Established the design practice for new studio and hired key talent.

* Managed key initiatives and creation of service-specific, user interface design for key, global propositions. * Described the user interaction, wireframes, templates and visual design according to product functional specification and UX Guidelines. * Maintained UX standards and consistency in collaboration with other UX managers across Vodafone. Key Achievement: * Coordinated activities of internal and external resources to ensure on time and within budget deliverables. prior experience

User Experience Manager

Digital Art Director

Junior Art Director

Web Designer