Uffe Toft

Bridging role in R&D Global Technology, driving multidisciplinary design efforts in the force field between mechanical/hardware/optical engineering and industrial design.

Research of user-centered and market driven factors.
Implementation of concepts and findings into hands-on solutions.
Support of modular thinking via development and application of platform elements.

Secure kick-ass crisp, tight and recognizable styling throughout new lighting product families.
Enforce Martin Professionals legacy of uncompromising touring-proof build quality in new forefront product designs.

Casual life-style centered design collaboration.
Entrepreneurs and Consultants in Easy Modern Form Factors, Modular thinking and DFM.
We deliver original product designs fueled for the future with nothing but love for the past.
We craft clever solutions to technical challenges. Great design takes quality time. We sketch, we doodle, we test and try, we change and improve. Iterations, baby!

Consultancy providing creative services within product design, graphic design and entertainment design. Previous projects include sportsgear, furniture, illumination, logotypes and corporate identity.

Immersive hands-on product development. Development of industry leading lighting fixtures and solutions in a high tech environment. Vertical integration of user centered design, from concept birth to manufacturing stage.

Daily people management of design team within larger project group (Creative Lead). Driving product development process in a larger, complex corporate environment. Focus on portfolio and product range, heavy use of consumer insights and feedback.

Expat position from 1999-2002. Creation, setup and management of front end concept studio in Los Angeles, CA. Trend spotting, Managing a network of freelance designers, tapping into the entertainment industry for the LEGO toy company.