Fraser Leid

My arrival to the United Kingdom was an entirely new chapter in my life as well as my design progression. My influences changed, my outlook changed and my perspective changed. In many ways I was able to take a step back and appreciate brevity, which in turn produced an approach that was more refined. Through this process, I’ve developed a passion for personal projects with a belief that a great design follows with a great narrative.

After spending two years studying under a fascinating group of lecturers and an amazing class, I learnt a myriad of skills that I would be lost without today. Not only were the lessons incredibly pivotal towards my progression as a designer, they also moulded my understanding and perception of how important design is in our daily lives. Living in Cape Town for twenty-one years embedded the importance of diversity and culture in my psyche. Without it, there is no inspiration and in a creative space, these factors are an absolute necessity.