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Product Designer @ Moose Toys

Francis Fave

Melbourne, Australia
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  • About
  • About

    Proactively determined, intellectually curious, driven to make all things better. A realistic but driven industrial designer who searches to deliver beautiful, engaging products. At home in the fog of design’s ambiguity solving the problem.

    Accomplished in design strategy and consumer products with 5 years’ experience in various categories including power extension, safety equipment, retail displays, power tools, exercise equipment and toys. Endeavor’s to create not only beautiful products that capture the imagination but solve new problems.

    Motivated by a passion for people to have products that work, act and meet their needs, utilizes user research and analysis to discover user-centric opportunities. Executes ideas into actionable product concepts remaining true to design intent through a holistic approach, balance between user, market and business desires.

    Has worked independently and in collaborative teams addressing strategic goals, insuring product integrity, and addressing brand objectives. Considered to be a passionate designer who effectively communicates, develops rapport and collaborates with members of other disciplines to find balanced solutions. Specializes in taking complicated ideas and translating them into clear visuals bringing understanding to the whole team while including everyone’s input.

    Contributed to an IDEA 2012 Finalist winner; a simple but successful solution for Legrand Wiremold’s power behind the wall for flat screen TVs. Redesigned and prototyped a factory eye wash station, eliminated maintenance hassles, relived injured confusion, and reduced physical footprint. Brought simplicity and clarity to shoppers by researching with empathy and understanding; leading to increased product visibility and sales in user tests on a built out mock shopping aisle. Conceptualized and prototyped the Fisher Price Grow with Me Skateboard that introduces the sport safely to children, through a user-centric understanding of mothers and kids.

    See my Resume and Portfolio at: https://www.dropbox.com/sh/gj0f0bg57g9ggvm/HPWtBp0AE6

  • Education
    • BFA Industrial Design
      Savannah College of Art and Design
      2005 - 2010
      Dean's List student who participated in many group and sponsored projects, including a Kids II and a JCB sponsered class as well as a Continuum led design charrette. Recognized for Outstanding Performance & Dedication by the Kids II team for conceptualizing a dual action infant swing. Participated and gathered indepth user and market research compiled into a research document and presented to the team and client. Synthesized client feedback and market demands into a series of ideation and concept sketches and pushed forward three concepts to CAD development. Finalized one CAD model with engineering suggestions for manufacture-ability, packing and shipping. Participated in the JCB sponsored project. Tasked with redesigning JCB's product language for the North American market. Researched heavy equipment user in USA, Canada and Argentina through ride alongs and site visits. Applied contextual research, surveys, interviews, and cultural probes to understand user wants, needs and culture. Findings drove development of sketches and models. Final solutions were presented to JCB leading to a second sponsored class to further investigate design implications. As a member of the second team designed and built a full scale mock-up. Presented the final team concept to the JCB marketing team. Final design influenced the 2011 backhoe redesign. Led by Continuum, participated as a group member in understanding and finding design opportunities for the other 90%. Discovered cultural actions in eastern countries that separated members of society. Developed a presentation to share findings and introduce market opportunities that could turn people's perceptions of themselves and others around.
    • Governor's School for the Arts
      2002 - 2005
  • Experience
    • Product Designer
      Moose Toys
      Melbourne, Australia
      Jan 2016 - Present (10 years 5 months)
      At Moose product design sits in the centre of the hub, PDs
      own what is on brand and correct for the product, and are
      responsible for all specs, graphics, and packaging approvals.
      Lead Product Designer for Shopkin brand S9. Developed new
      lines and products for Beados and Little Live Pets brands.
      Manage and design multiple brand’s full product lines
      for cost and manufacturing at once. Evaluate and refine
      illustrators design input for feasible production. Review and
      approve China factory engineering and tooling development.
    • Industrial Designer II
      Garmin
      Olathe, KS
      Jan 2014 - Present (12 years 5 months)
      As a consumer design team member, conceptualize and design outdoor, fitness, marine and car navigation devices. Create attractive and compelling market leading designs for focused market segments. Work closely with mechanical engineers to develop enduring products.
    • Producer of Product Design
      IN2 Innovation
      Jul 2010 - Nov 2013 (3 years 4 months)
      As an industrial design team member. Gathered user, market, and competitive research data. Analyzed and clustered relevant insights for team sessions. Captured innovative ideas through rapid ideation sketches and develops to applicable concept images. Built feasible CAD models. Created visually compelling final renders. Presented to team and clients clearly throughout design process. Key designer on several ‘filling the funnel’ projects translating market insights into vision sketches for internal client development. Designed eyewash safety station and brought to final prototype with engineering team.
    • Freelance
      IQ Crate
      Sep 2012 - Dec 2012 (3 months)
      Freelance product designer for IQ Crate. Developed the iPhone 5 case from ideation sketches to concept, implementing client feedback. Completed case by applying engineering constraints in CAD for prototypes and final market product.
    • Freelance
      True 2 Form
      Dec 2011 - May 2012 (5 months)
      Worked on a variety of product commissions developing highly rendered design visions of early stage engineer drawings to capture investor interest.
    • Power Wheels Intern
      Fisher-Price
      Sep 2009 - Dec 2009 (3 months)
      Researched skate culture and innovative market offerings. Discovered opportunity for increasing the safety of the learning process. Tested market adoption through focus groups. Developed concepts to test with kids and evaluate in safety audits. Presented weekly to all key stake holders. Addressed concerns by working closely with engineering and marketing. Final product was successfully launched in 2010.
    • Intern
      Husqvarna
      Jan 2009 - Aug 2009 (7 months)
      Responsibilities include ideation sketching, finishing rapid prototype models, building show room models, taking product photos, altering digital images.
    • Freelance Designer
      Hy-Lite Products, Inc.
      Feb 2009 - Feb 2009
      Developed a series of concept sketches and renders for modular furniture designed from acrylic glass blocks.
    • Intern
      EchoStorm
      Jun 2008 - Aug 2008 (2 months)
      Designed a logo for a new EchoStorm product and prepared the first 3-D design drawings of a custom-built hardware product. Created the vinyl "skin" covering for a Hummer displayed at trade show exhibits.
  • Awards

    IDSA : INTERNATIONAL DESIGN EXCELLENCE AWARD 2012 : FINALIST

  • Affiliations

    IDSA

  • Industries
    • Commercial Equipment
    • Consumer Electronics
    • Outdoor Equipment
    • Sporting Goods
  • Skills
    • 3D Modeling
    • CAD Design
    • CMF
    • Ideation
    • Industrial Design
    • Photoshop
    • Product Design
    • Rapid Prototyping
    • Sketching
    • Trend Research
  • Elsewhere on the Web
    • n
  • On Coroflot
    @frfave, member since 2007
    • Following 36
    • Followers 20
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