Proactively determined, intellectually curious, driven to make all things better. A realistic but driven industrial designer who searches to deliver beautiful, engaging products. At home in the fog of design’s ambiguity solving the problem.
Accomplished in design strategy and consumer products with 5 years’ experience in various categories including power extension, safety equipment, retail displays, power tools, exercise equipment and toys. Endeavor’s to create not only beautiful products that capture the imagination but solve new problems.
Motivated by a passion for people to have products that work, act and meet their needs, utilizes user research and analysis to discover user-centric opportunities. Executes ideas into actionable product concepts remaining true to design intent through a holistic approach, balance between user, market and business desires.
Has worked independently and in collaborative teams addressing strategic goals, insuring product integrity, and addressing brand objectives. Considered to be a passionate designer who effectively communicates, develops rapport and collaborates with members of other disciplines to find balanced solutions. Specializes in taking complicated ideas and translating them into clear visuals bringing understanding to the whole team while including everyone’s input.
Contributed to an IDEA 2012 Finalist winner; a simple but successful solution for Legrand Wiremold’s power behind the wall for flat screen TVs. Redesigned and prototyped a factory eye wash station, eliminated maintenance hassles, relived injured confusion, and reduced physical footprint. Brought simplicity and clarity to shoppers by researching with empathy and understanding; leading to increased product visibility and sales in user tests on a built out mock shopping aisle. Conceptualized and prototyped the Fisher Price Grow with Me Skateboard that introduces the sport safely to children, through a user-centric understanding of mothers and kids.
See my Resume and Portfolio at: https://www.dropbox.com/sh/gj0f0bg57g9ggvm/HPWtBp0AE6
IDSA : INTERNATIONAL DESIGN EXCELLENCE AWARD 2012 : FINALIST