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• Design footwear concepts for basketball, track and field, training, American football, volleyball, handball and soccer categories for the adidas innovation team.

• Develop solutions that meet athletes’ needs using a nonlinear, creative, problem solving process infused with deep user understanding.

• Work with professional athletes, college athletes and trainers to understand their needs and performance requirements.

• Coordinate with and translate input from engineers (e.g. finite element analysis) and biomechanists (e.g. athlete movement analysis) into tangible designs.

• Work closely with vendors on material exploration and manufacturers to meet the product’s performance requirements using new construction methods and technology.

• Work with wear testing and athlete services on the testing and validation of all performance characteristics from early prototypes to final confirmation.

• Responsible for consumer-centric and trend research, ideation sketches, concept renderings, rapid prototyping, concept validation, and delivery of highly detailed technical drawings.

• Designed in-line, special make-up and conceptual footwear projects for the Basketball Performance group.

• Developed detailed technical drawings for manufacturing.

• Designed high performance footwear for the tennis and strength training market, and lifestyle and casual footwear for the American, Asian and European markets.

• Developed detailed technical packages and blueprint drawings for manufacturing.

• Produced 3D files used for rapid prototyping and production models.

• Spearheaded the complete redesign of the lead distribution program from conception to completion focusing on improving usability and adding new functionality which resulted in a 120% increase in monthly user participation.

• Managed the day-to-day operations of a web-based lead distribution program used by 3000+ users.

• Managed online and offline marketing research projects for Fortune 500 clients that specialized in strategic analysis, branding issues, concept testing, usability studies and website and product testing.