Heidi North

• Art Direct, design and prototype custom branded digital educational and family content: Microsites, Social, Digital Ads, Emails, and gamification for government, non-profit, and corporate clients such as Netflix, Dick’s Sporting Goods, Lego, and Disney
• Work with developers, editors and marketing
• Develop UX/UI
• Key accomplishments:
o Designed digital Interactive, one of the key performers for Spring 2020 National Institute of General Medical Sciences.

· Collaborate with UX team, design UI from wireframes for an educational platform using figma for this leading educational publisher
· Design highly illustrated interiors, covers, infographics, and digital components
· Oversee the work of design vendors
· Retouch photos and create original illustrations
· Key accomplishments:
o Ensured six design team members achieved key milestones and produced top-quality work on an award-winning (Best in Show ISTE 2019) project
o Successfully designed initial educational product protype for Waggle 2.0, which was selected by user research as top choice for artistic direction out of 5 designs.

· Led print and web design projects for two monthly luxury lifestyle magazines
· Collaborated closely with Publisher, Editor-in-Chief, PR firms, printers, and brand partners
· Acquired and developed art, auto, fashion, food and wine, lifestyle, and travel
· Created ads for print as well as digital banner ads and animated GIFs
· Art directed photo shoots
· Managed 10 freelancers
· Key accomplishments:
o Redesigned and branded the 124-page magazines¬¬ and website
o Art directed cover and feature photo shoots with Chazz Palminteri, Tamsen Fadel of PIX11 News, and Sonja Morgan from The Real Housewives of New York City

· Led the art department for two startup imprints: Racepoint Books and Rock Point Gift & Stationery
· Managed and art directed a team of 20+ freelance designers, illustrators, photographers, and retouchers
· Developed covers and 4/c interiors, for cookbooks, entertainment package design for over 120 projects per year
· Art directed, styled, and conceptualized over 8, food and product photo shoots
· Reported to Publisher and collaborated with CEO, authors, editorial director, managing editor, sales, marketing, and production
· Designed, illustrated, hand lettered, and retouched photos; prepared digital files for print and web; engaged with overseas printers
· Key accomplishments:
o Art directed and designed Sally’s Baking Addiction, which held the #1 spot on Amazon.com
o Designed gift products sold at Michael’s, Book’s-A-Million, Kohl’s, T.J Maxx, and Neiman Marcus
o Introduced improvements that reduced costs by 30%

ALPINE COFFEE | New York, NY | Designer | 2016
· Drove visual, UI and UX design and strategy spanning web and mobile for this B2B coffee distributor
· Responsively designed site navigation, home page, product pages, and wireframes
· Key accomplishments:
o Created brand identity, print catalog, and packaging designs that established the visual brand for the business

MEREDITH CORPORATION | New York, NY | Designer | 2016
· Designed promotional and event collateral, evites, posters, sales and marketing collateral, advertorials, and presentations for Rachael Ray, Eating Well, Allrecipes.com, and Traditional Home magazines
· Key accomplishments:
o Developed PPT template and design manual for Traditional Home creative and editorial teams

HEIDI NORTH GRAPHIC DESIGN | New York, NY | 2008—2013
· Select clients:
o Li-Lac Chocolates: designed marketing insert for chocolate packaging in concert with brand style guidelines
o Banfi Vinters: designed promotional materials, POP displays, and ads for North America’s leading wine importer
o Weight Watchers International: worked with creative director to develop Family Style Cookbook
o Open Road Integrative Media: designed covers for 52 eBooks
o HarperCollins Publishers: designed covers, interiors and mechanicals for Harper Teen