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Digital Marketing Maven | Lead Gen Guru | Social Media Mastermind | Creative Content Creator

Holly Essner

St. Louis, MO
Available Now
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  • About
  • About

    Ambitious, creative and dedicated marketing professional with over 10 yrs of experience is in search of a forward-thinking startup or company that offers long-term career development, a positive work environment and places value on the creativity and ingenuity of its employees.

    Hello, my name is Holly Essner and I'm characterized by those who have worked with me as a "Jane of All Trades" in the area of marketing. I'm enjoy learning new skill sets, staying up-to-date on current marketing trends, and always thinking up my next great idea!

    I received my Bachelors of Science degree in Clothing, Textiles and Merchandising as well as a minor in Marketing from Missouri State University in December of 2010.

    My cultivated and wide-ranging experiences have allowed me to master my skills and know-how in the following areas of interest:

    A/B Testing, Account-Based Marketing, Account Management, B2B Marketing, B2C Marketing. Business Development, Branding, Brand Management, Communications, Content Creation, CRM Database Management, Customer Service, Demand Generation, Digital Marketing, eCommerce Optimization, Editing/Proofreading, Email Marketing, Event Planning, Graphic Design, Influencer Marketing, Lead Generation, Market Research, Mobile Site Optimization, Photography/ Photo Editing, Presentation Design, Process Improvement, Project Management, Public Relations, Public Speaking, Relationship Marketing, Sales, SEO, SEM, Social Media Advertising, Social Media Management, Team Management, Trade Show Promotion, Training, Visual Merchandising, and Website Development.

  • Education
    • Bachelors Business Administration
      Missouri State University
      2010
  • Experience
    • Director of Marketing
      Shipyard
      Aug 2021 - Present (1 year 10 months)
      As Director of Marketing, I'm responsible for all marketing activities within the company. This includes the following:

      - Production and promotion of webinars
      - DevRel and developer community engagement
      - Running ads, both on Google and on various social media platforms.
      - Creation and implementation of GTM plans
      - Content calendar development
      - Booking free guest appearances for company founders on a variety of relevant online live shows, podcasts, and in-person conferences
      - Social media management
      - Creation and execution of email marketing campaigns
      - LinkedIn lead gen outreach to developers
      - Researching and collecting data on potential sponsorship, conference, advertising, and collaboration opportunities.
      - Researching and ordering of promotional products.
      - Facilitate both internal and external marketing communications
      - Writing copy for blogs and site content
      - Tracking and interpretation of all marketing analytics and data
    • Marketing Manager
      LinkedSelling
      St. Louis, MO
      Sep 2017 - Jul 2021 (3 years 10 months)
      As a Marketing Account Manager at LinkedSelling, I worked with my clients to create and execute highly targeted campaigns that increased brand awareness, kept our clients top of mind, and increased sales.

      I enjoyed helping my clients put their message in front of thousands of targeted prospects, consistently and efficiently. I helped my clients position themselves as the leading experts in their industry, to increase sales using a variety of online tools such as LinkedIn and email.

      In October 2018, I was chosen to head our Lead Gennovation Committee. The focus of this committee was to develop and test methods in order to find solutions that helped us generate more valuable leads for our clients.
    • Marketing Manager
      The Chase Park Plaza
      St. Louis, MO
      Jun 2016 - Sep 2017 (1 year 3 months)
      Managed all Social Media Accounts for The Chase Park Plaza and it's outlets, including The Preston and Chase Club (Restaurants), Sidecar (Bar), Aveda Salon & Spa, and Sante Fitness & Wellness.

      Other duties included: Graphic Design, Copywriting, SEO, Advertising, PR, Photography/Editing, Digital & Print Marketing, Email Marketing, Site Development, and occasional Event Planning.
    • Digital Marketing Manager
      Beaver Industrial Supplies
      St. Louis, MO
      Dec 2015 - May 2016 (5 months)
      Attended to all Digital & Printed Marketing Endeavors, including Graphic Design, Advertising, Social Media, E-Commerce, Blogging, SEO, Website Development, and Content Marketing. [Contracted position]
  • Affiliations

    Young Professionals of St. Louis, FGI (Fashion Group International)

  • Industries
    • Commercial Equipment
    • Food & Beverage
    • Internet Applications
    • Luxury Goods
    • Services
  • Skills
    • Advertising
    • Branding & Corporate Identity
    • Content Strategy
    • Copywriting & Editing
    • Creative Direction
    • E-Commerce
    • Email Campaign Design
    • Social Media Marketing
    • Trend Research
    • Visual Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @hollyessner, member since 2014
    • Following 10
    • Followers 4
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