Marisa Iacobucci

BRANDS: Dove, Becel, Rubbermaid, Knorr, Helmann’s, Vaseline, Sharpie, Umbra

CLIENTS:

FINANCIAL
TD Bank, EQ Bank, Stnce, Questrade, Oracle

RETAIL
Walmart (Live Better Magazine)

FOUNDATIONS/ORGANIZATIONS
Heart and Stroke Foundation, Canadian Breast Cancer Foundation, The Canadian Cosmetic Toiletry and Fragrance Association (CCTFA), Look Good Feel Better (LGFB), Kids Help Phone

AUTOMOTIVE
Goodride Tires

LAW
Klein Law

REAL ESTATE
DeClute Real Estate

NATIONAL ENERGY
National Energy Advisors

CONSULTING
The Consultants Company

EDUCATION
Tutor Doctor
The Kids Fun Factory

LAW
Klein Law

DIGITAL MEDIA
The Rich Media Institute
FITC
Moxy Media

HEALTH & WELLNESS
Truestar Health, U Weight Loss, The Herbal Clinic and Dispensary Team, Dr. Andra Campitelli, ND, Springdale Chiropractic Centre, Arc Physiotherapy, St. Clair Eye Clinic, Eatonville Dental

BEAUTY
Esthetic Concepts
Man Up

BODY ART
Urban Primitive

DESIGN
DIMA Designs

MUSIC
Yitka Music
Boxx Music

PUBLISHING
James Lorimer & Co. Ltd.

* Edited content for online magazine, app, ads and marketing material.
* Managed a team of freelance writers.

Website Content Management: responsible for daily, weekly and monthly site content, maintenance and updates; monitored site traffic and provided in-depth analysis and trending of online network traffic; made ongoing recommendations for page enhancements and future web considerations; executed online contests; created promotional microsites; implemented SEM strategies and PPC programs.

On-Line Programs: supported CRM initiatives (loyalty program and DM) in various online vehicles. Partnerships and Sponsorships: explored B2B opportunities (content syndication); developed relationships with studios; managed vendor and agency relations.

E-Newsletter: wrote corporate e-newsletter “Buzz” and managed its weekly deployment to a database of 750,000+ customers; produced various e-newsletters targeted campaigns; implemented various strategies to improve open rates such as subject line testing, segmentation, exclusive coupon offerings and mailing frequency; reporting.


Editing and Copywriting: acquired content and managed the production of News & Previews (in-store magazine); developed educational tools for store staff; offer copywriting support to marketing department (DM, welcome kits, customer letters).

Key accomplishments: OSCARS® Microsite: creative development Dreamgirls Online Contest: in 4 weeks, e-mail capture was 45,000+, 32,000 were new e-mail customers.

Managerial: maintained relationships with a variety of content experts; built editorial team; managed freelance writers; management and development of content for TruestarHealth.com.

Communications: provided communications support to corporate divisions (TruestarHealth.com, Truestar for Women Nutrition & Fitness Centers, Truestar Naturopathic Clinic, Truestar Press).

Editorial: developed and maintained grammar, style and visual identity guides; edited, researched, wrote and published daily, weekly and monthly newsletters (print and electronic versions).

Copywriting: worked closely with creative team on design campaigns and ad content development; wrote and issued press releases; wrote and developed training an d educational manuals for Center staff and Center members; wrote copy for product packaging and inserts; wrote copy decks for direct mail pieces; wrote scripts for radio ads; developed materials for sales staff.

PR: worked closely with Creative Team and PR firm to improve and expand Truestar’s profile in the media and to build the brand; developed corporate sponsorships (Breast Cancer Foundation, Heart and Stroke Foundation, Breakfast for Learning); coordinated participation in various trade shows and events.

Key accomplishments: Publishing: Editor of Cookbooks Series (Truetaste Dinners, Truetaste Vegetarian, Truetaste On the Go). Events: Raised profile of Truestar in the media through sponsorships: www.expeditioncanada.com. Direct Mail: 10 to 20% monthly increases in memberships to Truestar for Women Centers with success of direct mail campaigns (Love Letters, Love Yourself First, Yummy Mummy).

Responsibilities: developed PR plans for clients; created tools for media training; wrote press releases and produced content for ad campaigns and websites; updated media lists; maintained media relationships; built strong media kits; worked with team on product launches, events and parties.

Clients: Rémy Martin, FCUK, Summer Fresh Foods, Invisalign.

Managerial: managed staff, freelance writers, contract workers and volunteers; responsible for all internal and external communications with board of directors; administered budgets and scheduling.

Editorial: acquired content; managed production flow; worked with art director on layout of magazine.

Copywriting: wrote feature articles and reviews; created compelling copy for advertisements, direct mail pieces, flyers, invitations, e-newsletters and website content; wrote grant applications for Arts councils.

Marketing and Publicity: formed focus groups for editorial development; monitored on-line forum; represented Musicworks at festivals, concerts and conferences; created direct mail campaigns; developed readership survey strategies for target and new audiences; coordinated media interviews.

Event Management and Fundraising: organized fundraising events, activities and launch parties.

Distribution and Advertising: maintained existing accounts; solicited new accounts worldwide.

Key accomplishments: Award: Utne Independent Press Award 2004: Best Arts & Literary Coverage.