Ismady Ismail

Supports the Creative Director to operationalize creative ideas and
designs. Focus on delivering superior quality and creative design
output to support internal BUs and corporate business & operation
needs.

Key Challlenge:
• To develop and maintain a strong corporate identity and
sub-brand architecture for MAB, ensuring a consistent MAB brand
value to customers.
• Oversee all marketing initiatives to ensure that images and
messages appropriately contribute to brand identity.
•To enforce consistent corporate identity guidelines, the premium
brand positioning across internal & external stakeholders.
• To work with BTL/ATL Agency in ensuring FAs are accordance to CI.

Experiences
• Participated in Re-branding exercise in 2012-2014
• Inaugural A380 campaign in June 2012
• Iniatiated New livery design for all fleets in 2012-2013
• Lead design for oneworld alliance event in Kuala Lumpur 2013
• Managing co-brand asset logo design & Inflight advertisement 2012
• Participated in Journey Campaign - brand campaign 2012
• Involved in exhibition booth design for all station wide 2012-now
• Participated in BTL&ATL tactical campaign advertising & marketing
Print&digital platform - social media 2012-now
• Involved in rebranding ticket&sales office - Journey Gateway 2013
• Participated in Golden lounge rebranding 2014
• Participated in MAB rebranding exercise 2016
• Participated A330 Cabin Upgrading and Reconfiguration Project 2016

Specialization : IT/Computer - Software Industry : Creative Design / Web Portal Development 20010 - 2012 Project Name : Malaysia Airlines Berhad Work Description Web Portal responsibilities (http://masholiday.malaysiaairlines.com) : * Database & Catalogue Maintenance Work * Updating holiday packages with new products and images. * Website maintenance work: * Enhancing of the features on the website to increase interactivity ie. better search features, online booking, etc. * Modifying static and dynamic html pages for both content and features * Developing new features to make order processing, data input more efficient and the shopping experience richer for customers. * Working on a HTML newsletter * Working on promotional features including graphic work such as banner and button ads and content mini-sites. Website Promotion * Promoting the website on various 3rd party platforms ie. forums, bulletin boards, fansites to develop a word-of-mouth viral marketing exposure * Developing and maintaining a presence on various social networking platforms ie. Facebook, Twitter, etc. * Converting increased traffic into sales * Managing our affiliate programme, recruiting more affiliates and devise more incentives to increase the effectiveness of existing affiliates Creative Design Work * Develop and design style guidelines for designs and artworks. * Lead and handle creative department. * Assess and evaluate creative needs for a project. * Set creative goals for a site design * Conduct creative review meetings to evaluate and refine creative concepts. * Manage creative concepts, assets and document. * Handle entire creative process from concept through completion. * Develop and design style guidelines for designs and artworks.