Isaac Williams
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About
I live and work in the Chicagoland area. I am comfortable traveling frequently for work in and out of state. With a good-sized work profile boasting of excellence in branding activities and marketing, I am self-trained in communicating changes in products, managing execution, and development of brands.
My knowledge of competitive marketing techniques along with the ability to support brand and marketing initiatives to ensure absolute execution across all platforms has earned me the opportunity to work for many successful brands.
Specialties: Expertise and passion for social media marketing, brand building, footwear/apparel marketing, account management, partnership development, and holistic marketing through the management of creative strategies as well as email marketing, marketing planning, and execution. -
Education
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Associate of Arts Business AdministrationHarold Washington College2013 - 2016Graduated with high honors.
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Experience
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Digital Marketing ManagerSt. Charles, ILMay 2024 - Present (2 years 2 months)- Increased social media engagement by 200% month-over-month during Q3 2024 through targeted campaigns, strategic content planning, and improved audience interaction.
- Grew lead generation by 30% year-over-year on Google Ads by optimizing ad spend, refining targeting strategies, and developing high-performing ad creatives.
- Revamped the company website to include a consultation booking feature, generating 50+ booked appointments within the first 9 months of launch.
- Developed a company mascot for the water tanker to strengthen brand identity and community recognition.
- Led community engagement initiatives, including participation in local events and parades, significantly boosting brand awareness within the service area. -
Digital Marketing ManagerWest Chicago, ILSep 2021 - May 2024 (2 years 8 months)- Manage and grow multiple sportswear brands, driving 40% YoY increase in customer acquisition through SEO, paid ads, and social campaigns.
- Optimize websites and product pages, leading to a 25% boost in organic traffic and stronger conversion rates.
- Lead cross-functional teams, aligning creative, sales, and product teams to deliver campaigns that exceeded ROI targets by 15%.
- Develop and manage marketing budgets, ensuring maximum ROI across paid and organic channels. -
Digital Marketing SpecialistDowners Grove, ILOct 2018 - Mar 2020 (1 year 5 months)- Built B2C brand identity for 3 startups, growing combined sales by 30% within the first year.
- Created and executed email campaigns with an average open rate of 28% and CTR of 12%, surpassing industry benchmarks.
- Managed third-party seller accounts on Amazon and other platforms, improving listings and increasing visibility.
- Designed digital and print promotional materials for trade shows and lead generation campaigns. -
Marketing CoordinatorGeneva, ILJan 2017 - Oct 2018 (1 year 9 months)- Oversaw company blog, SEO strategy, and site updates, which led to a 20% lift in web traffic within 3 months.
- Curated and scheduled weekly social content, increasing follower engagement by 35% across platforms.
- Designed HTML email templates that improved click-through performance and supported broker recruitment campaigns.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@ikew94, member since 2019
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Following 5
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Followers 1
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