Ariel Wu

Core Business Support - Lead designer of Consumer Electronics & Security Packaging
- Contribute to and lead phases of design activity in support of the key initiatives for all North American CE accounts
- Understanding all facets of business to bring design from concepts to commercialization
- Consistently communicate with senior leadership team regarding high value at stake opportunities.
- Work directly with account managers, marketing managers, project managers, and customers to thoroughly understand and complete design requests that meet or exceed expectations.
- Workflow management; ensure design requests receive the necessary level, quality, and timeliness of design support to succeed in business objectives; coaching, teaching, mentoring, delegation, and design resource tracking.
- Managed a small team of designers on a 60+ SKU project; overcoming resource limitations, personality conflicts, and communication breakdowns to successfully complete all designs in less than a month.

Secondary Business Support - Pepsico and Dr Pepper Snapple Group accounts
- Facilitate productive ideation session with presentation material such as visual inspiration and brand background information.
- Participated and contribute to the overall design process from initial design ideation, concepts filtration, to categorization, finalization, and customer presentation preparation.
- Selling Creative; effectively communicate design features, functionality of concepts, benefits of designs, and linkage to brand or brief through creation of visual design materials
- Customer presentation with leveraged marketing analytic data and consumer insights; story building behind solutions; light of brand engagement
- Pepsi China customer engagement support; visual material and consumer insights preparation

- Support products and packaging activities from concept sketches to product/packaging completion.
- Contribute to design execution and deliverable include: design research, creative problem solving, rapid prototyping, and internal/external visual communication material development.
- Successfully carried a 100+ SKU project of multiple product lines from sketch to shelf with five consolidated structures to achieve consistent brand image and minimize packaging cost.
- Responsible of the security carton design for Wal-Mart store trial. Resulted a re-order of doubled quantity within the trial period.
- Global perspective experience: Work closely with sales representatives, commercial team lead, and technical service specialist in different regions such as Asia, North America, and Europe.

Chapter logo design, event poster design, flyer design, IDSA calendar design

Multitasking while providing networking, software, and digital print output support to College of Architecture students and faculty under demanding deadlines.