Imran Mahmood, Senior Graphic Designer/ Art Director in Toronto, Canada

About

Senior Graphic Designer / Art Director

18+ years of experience in crafting compelling visual strategies and leading design teams across diverse industries, including fitness, healthcare, and life sciences. Expertise in branding, creative storytelling, and multi-channel design execution. Adept at collaborating with cross-functional teams to deliver high-impact designs that drive engagement, elevate brand identity, and create lasting impact. Proven leadership in balancing creative vision with business objectives.

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Core Competencies

• Creative Leadership & Strategy: Leading design teams, managing projects from concept to completion, and aligning creative vision with brand objectives.

• Brand Identity & Visual Communication: Expertise in developing brand identities, marketing collateral, and digital experiences that resonate with target audiences.

• Multi-Channel Design Execution: Crafting engaging visuals across print, digital, environmental graphics, packaging, and presentations.

• Cross-Functional Collaboration: Partnering with marketing, strategy, and product teams to ensure seamless execution of campaigns.

• User-Centered Design Thinking: Creating visually engaging experiences that enhance user engagement and accessibility.

• Client & Stakeholder Management: Translating business goals into impactful creative solutions while maintaining brand integrity.

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Technical Skills

• Design Tools: Adobe Creative Suite (Illustrator, InDesign, Photoshop), Figma, Canva

• Motion & Interactive Media: After Effects, Premiere Pro

• Print & Editorial Design: Magazine layouts, corporate publications, packaging

• Marketing & Branding: Social media campaigns, trade marketing, CRM, digital advertising

• Web & UX/UI: Wireframing, user experience optimization, digital assets

• AI & Automation: Leveraging AI-driven design tools for efficiency

Education

MA Karachi University

MA in International Relations

2002 - 2005
MA Karachi University

MA in Economics

1998 - 2000

Experience

Senior Graphic Designer

Canfitpro (Subsidiary of Good Life Fitness)

Toronto, ON

Dec 2016 - Present (9 years 6 months)

Senior Graphic Designer
Canadian Fitness Professionals (Subsidiary of GoodLife Fitness) | Dec 2016 – Present
• Spearhead creative direction for Canada’s largest fitness event, World Fitness Expo, producing high-impact digital and print assets.
• Developed and enforced brand guidelines, ensuring consistency across multiple platforms.
• Transformed corporate magazine (56 pages) with improved typography, layout, and visual storytelling, leading to enhanced reader engagement.
• Designed high-converting social media and marketing campaigns, including a Facebook ad campaign that reduced CPC to $0.35.
• Led website UX enhancements, improving navigation and overall user experience.
Owner/ Art Director

Creativedge Online/ Advertising Agency

Greater Sudbury, ON

Nov 2012 - Oct 2016 (3 years 11 months)

• Directed creative strategy and execution for clients in healthcare, security, and construction industries.
• Developed high-impact marketing campaigns that increased client sales and brand engagement.
• Designed a multi-channel campaign for CHR Roofing, resulting in a 272% revenue increase.
Creative Director/ Owner

Creativedge Communications/ Advertising Agency

Karachi, Pakistan

Mar 1999 - Oct 2012 (13 years 7 months)

• Founded and led a full-service ad agency, working with major clients such as Pfizer, Unilever, and Shell.
• Managed a team of 18 designers, delivering strategic branding, product launches, and corporate reports.
• Pioneered a CSR initiative for a power plant client by recommending they plant fruit-bearing trees instead of regular trees, benefiting local communities—a practice still in place 12 years later.
• Designed award-winning annual reports for Shell, recognized across South Asia.

Affiliations

- Member Rotary Club of Sudbury 2013-14

- Member Sudbury Chamber of Commerce 2012-2014

Industries

Skills

Elsewhere on the Web

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On Coroflot

@imran-mahmood, member since 2016

Following 4
Followers 3

Imran Mahmood

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer