Senior Graphic Designer
Canfitpro (Subsidiary of Good Life Fitness)
Dec 2016 - Present (4 years 4 months)
I strategize, conceptualize and design, campaigns, advertisements, brochures, manuals, presentations, social media posts/ads, e-blats, web banners, etc. Actively participate in social media strategies.
• World Fitness Expo is a big event attended by around 15,000 people with over 300 sessions stretched on four days. To promote the event, I have designed the entire campaign that included e-blasts, social media posts/ads, TTC poster, road banners, flyers, ads in the fitness magazines, brochure (142 pages), etc.
• Introduced Infographics in social media posts
• From strategy to design entire promotional campaign of “Fitness Professional of the Year Award”
Creativedge Online/ Advertising Agency
Nov 2012 - Present (8 years 8 months)
Commenced this business in November 2011 in Sudbury ON. My company was registered with CRA and was the member of Sudbury Chamber of Commerce. I worked as a freelance graphic designer and advertising consultant under this business till July 2015. I was able to acquire few clients namely CHR Roofing, Anytime Security, DeltaCare (Chicago) and Quest Consulting. I successfully managed and coordinated graphic and web design projects from concept through completion. Coordinated with vendors to meet all project requirements and achieve client objectives.
Owner/ Chief Executive
Creativedge Communications/ Advertising Agency
Mar 1999 - Oct 2012 (13 years 7 months)
An advertising agency based in Karachi Pakistan. I started this Company in March 1999 and contracted it out before permanently shifting to Canada in October 2012.
I was responsible of day to day running of the Company encompassing short and long term goals. My focus was generating new business and ensuring the continuation of existing business. I ensured the operations of the company remain smooth, profitable and client centric. My staff strength was of fourteen people which included client services, designers, copywriter, accountant and an administrator.
As an Art Director, I developed and executed creative concepts for advertising campaigns, corporate publications and web designs. Liaised with graphic designers and copywriter to ensure the best creative solutions are comprehended, executed and delivered.
I designed and launched diverse campaigns for my clients which included Shell, Pfizer, Engro, International Power, Toyota, Eli Lilly, National Bank, Faysal Bank, Arif Habib, Unilever, etc.
General Manager Publications
Mediators (Pvt)Ltd/ Burson Marsteller/ Public Relations Company
Jun 1993 - Nov 1998 (5 years 5 months)
I started my tenure here as manager publications, and later was promoted to the position of General Manager Publications. As a Public Relations Company, we produced corporate newsletters for our clients and also a Travel magazine for masses. I was responsible for the process of initiating a pitch, conceptualizing, developing content, designing newsletters/ magazine to the delivery of the final finished product. I also organized the corporate events for the clients that included IBM, Malaysian Palm Oil, Mobil Oil Lubricants, etc. Some of the other clients included Pakistan Tobacco Company, Nissan, General Tyres, etc.
Blazon (Pvt) Ltd.
Jul 1991 - May 1993 (1 year 10 months)
Blazon was a premier advertising agency and was affiliated to Grey International. Worked as a Graphic Designer on clients like Procter&Gamble, Toyota, National Foods, etc.